Which Niche is Right for You?
Pam Foster here, joining you for The Writer’s Life this week to help you choose your niche and discover all the advantages it brings to your writing career.
But first, I have a confession to make. Just over three years ago, I was fighting the advice to focus on just one niche industry, because I was afraid it would limit my opportunities.
By being a generalist, I never knew exactly how to stand out in a giant sea of skilled copywriters, or which companies to approach for business. I was stuck.
So, I decided to look deep within myself to identify a market I’d enjoy … and could help my career.
After a step-by-step process, I found that my perfect niche market is the pet and veterinary industry. I had worked in the veterinary industry for years, I love pets, I have all kinds of connections in that field, and it’s very strong and diverse.
Once I chose my niche, I knew exactly which companies to approach, which organizations to join, which conferences to attend, and who to connect with. Plus, I could position my services specifically to that market. More clients found me, because suddenly, when they typed “pet copywriter” into a search engine, they’d find me. No more struggling to get attention online!
I’m in copywriting heaven, where I’m doing fun work, making a great living, and sharing my passion within an enthusiastic, like-minded community.
You can do this too!
So, what exactly do I mean by a niche industry?
- It’s a hot, growing market category with a wide range of consumer and Business-to-Business (B2B) companies. (Variety means you’re never bored and there’s plenty of work.)
- It’s an industry with big marketing budgets and companies looking for skilled copywriters. (Steer clear of niches with businesses that can’t afford you or don’t even know they need you.)
- It’s a lively industry with trade organizations, social media groups, conferences, trade publications — oodles of opportunities to connect with potential clients and referral sources.
Here’s the first step in determining which niche industry is right for you.
Identify your professional and personal strengths, connections, and interests.
Take some time right now to try the following exercise:
- List all of your past jobs. Which jobs did you like, and why?
- List any college degrees and certifications you’ve earned. Do you still enjoy that field? Is there a different business field that always intrigued you? Write it down.
- Consider (and list) all the business connections you can think of: colleagues from past jobs, college friends, local business folks, community connections (church, school, sports team, etc.).
- List any hobbies or personal interests you enjoy. Is it possible you could turn those interests into daily work you’d enjoy?
- Listen to your gut. For example, if you worked in banking for 20 years, maybe you’re ready for a change. Perhaps your experience could shift to financial writing.
As you look at your list, you’ll have a nice starting point for this week’s niche research.
I look forward to giving you other clues into a great writing niche for you. If you have any thoughts or questions about this first tip, please leave a comment here.
How to Choose Your Writing Niche: Your Step-by-Step Blueprint for Finding a Niche that’s Right for You
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