Breaking Into B2B Copywriting
Hi. Steve Slaunwhite here, and I'll be writing this week about Business-to-Business copywriting.
As you may know, B2B, as it’s often called, refers to businesses that sell products and services to other businesses.
For example, a forklift truck company is B2B. So is a sales training firm. Even your bookkeeper, if you have one, is B2B.
There are millions of these companies throughout North America. And many need the services of a freelance copywriter (you perhaps?) on an ongoing basis.
Now, you won't hear a lot of noise or hype amongst B2B copywriters. We're quite a relaxed group. Even sedate!
None of us are making a million dollars a year writing 16-page sales letters and "beating a control." But hundreds of us (probably thousands) are making a comfortable six-figure income writing websites, emails, brochures, product success stories, social media content, and other marketing pieces that our clients need.
It's a nice, low-stress way to make a good living as a writer.
For example, a friend of mine broke into B2B copywriting just a couple of years ago. Her passion is alternative energy and, these days, she writes copy for an enviable base of clients in that industry.
When I called her a couple of weeks ago, she was working on a new website and some product descriptions for a solar panel company. She figured those projects would take her two weeks to finish. Her fee? $5,500.
Not a fortune. But a nice income.
By the way, she rarely, if ever, works past 2:30 p.m. (She has kids.)
That's a fairly typical snapshot of a successful B2B copywriter.
Sure, there are many ambitious people who are attracted to copywriting because they want to make a lot of money. Nothing wrong with that! However, most B2B copywriters are in it because they want to write, make a good living — and still have a life!
That's what makes B2B copywriting worth looking into.
So if you're curious about this copywriting specialty, I encourage you to stay with me this week. Each day I'll give you some insights into what B2B copywriting is all about — and tips on how to get started.
Tomorrow, for example, I'm going to introduce you to the projects you'll likely handle as a B2B copywriter and how much you can expect to earn. Stay tuned!
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