How to Find Social Media Clients

Working in social media is such a perfect fit for freelance writers and copywriters in just about every industry and niche out there.

Imagine this …

First, you learn all you can about social media marketing. You get yourself trained.

Second, you add a Social Media tab to the navigation bar on your website for your writing business.

Third, you mention your social media marketing services to all your past and current clients.

Now you are offering writing or copywriting services plus social media marketing services. Best of all, you can easily cross-sell with every project you pick up. If a client asks you to write some content, you ask whether they would like that content to be optimized for social media. Now you have opened up a whole new conversation and opportunity.

The same goes for copywriting when you ask whether the client will be using social media to drive traffic — prospective customers — to a sales page. The conversation has begun, and the door is wide open.

There’s another point to consider here. When you add social media marketing to your list of services, you are adding value to your brand. You are letting clients know that you are up-to-date. You’re one of the few freelancers who not only understands that social media is now an integral part of marketing online, you also have the skills to help them execute their own results-driven social media strategy.

But what if you are just starting out, or if none of your existing or past clients are interested in social media? How do you pick up a new client from a standing start?

There are a couple of ways. First, just to get some experience under your belt, find a local business that you could help. For example, my local veterinary office uses Facebook to promote a monthly theme and prize drawing. A while back, their theme was all about pet dental care. They shared a ton of information on this topic through Facebook for the whole month and gave away a gift basket of dental care goodies on the final day. You can do the same for your local veterinary offices, or conduct a similar campaign for any other local business.

Another way to find work is to draw up a list of top prospects for your writing or copywriting business. Now check out their Facebook pages, Twitter streams, and so on. If you find they have social media pages but are not using them well — which is likely — you can offer your services.

Of course, once you have them as a social media client, you can then cross-sell them your writing or copywriting services!

As you can see, there is a really natural fit between writing and social media marketing.

This is a logical, easy, and profitable way to add value to what you are already doing.

And, best of all, the opportunity is wide open because millions of companies desperately need help with their social media … right now!

Tomorrow we’ll take a final look at the scope of this opportunity, and why smart writers and copywriters are ideally positioned to jump in and take full advantage.

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Published: September 12, 2013

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