How to Get Involved with the
Info Marketing Niche

I confess …

I didn’t truly understand the whole “info-marketing world” until I started writing for one of the top info-marketing companies in the industry, Glazer-Kennedy Insider’s Circle (GKIC).

It was then that Dan Kennedy, the copywriter who invented many of the strategies in the industry, led me into the lucrative world of info-marketing where I began to truly comprehend how far ranging it is … how much copy is necessary … how much money can be made … and what an amazing opportunity it is for writers like you and me.

If you’re not familiar with Dan Kennedy, he literally invented much of the modern info-marketing industry and its most profitable business models, strategies, and practices. With an unprecedented string of successes in this industry, in short, he is THE GUY you want to turn to for anything and everything having to do with info-marketing.

So how do entrepreneurs turn ideas into million-dollar businesses? They create products that provide excellent value for the customer and a marketing funnel that gets people to spend ever-increasing amounts of money on autopilot.

This requires a ton of copy.

As a writer, you may be asked to help create the content for these products. For instance, you might be asked to ghost-write a book (or e-book,) write a script for a training video, create a report, or write a speech.

On top of all the writing it takes to produce these products, info-marketers also need to create the marketing funnels to sell their products.

These typically include a series of sales letters, ads, and emails. For example, GKIC has a number of courses they sell. To sell these courses, they need course descriptions, a Video Sales Letter, a web page that highlights course specifics, an order form, and a sales letter. They also need a series of autoresponder emails to drive people back to the sales letter.

Multiply this by 50 courses and you get an idea of how much copy is needed. And this is only the tip of the iceberg. They also need copy for events such as teleseminars, webinars, and conferences; their membership site; and multiple coaching programs. All which need copy to sell them. For me, this has meant that on average I’m getting paid to write 20+ pieces of copy for them every month! And this isn’t my only client.

There are thousands of companies with copy needs just like this. For you, this can mean steady work and great income. In fact, conservatively, it’s not unusual to earn $24,000 a year or more from ONE client and I’ve had months where I’ve billed that much in one month!

To give you a better idea of what a marketing funnel looks like, here is the sequence for a funnel I’m currently writing to sell an event:

Step One: A sales letter

Step Two: A follow-up email

Step Three: A follow-up postcard

Step Four: Another follow-up email

Step Five: A follow-up letter

Step Six: A 48-hour deadline email

Step Seven: A 24-hour deadline email

Step Eight: A letter confirming registration and reinforcing the benefits of signing up

Another type of marketing funnel upsells customers — offering either additional products, a higher level of membership, or additional benefits at an event such as V.I.P. treatment.

To learn more about funnels, go to the info-marketing sites you identified yesterday and sign up for their newsletter, free report, etc.

Pay close attention to the types of marketing pieces you receive and the order in which you receive them. Study and save these for your swipe file. Also, look for ways you can improve their copy.

Who knows, you might even pick up a new client if you contact these companies with your ideas.

Have you identified a company with a good marketing funnel? Share it here.

Writing for Info-Marketers

Dan Kennedy’s Writing for Info-Marketers Training and Certification Program

Copywriting-great Dan Kennedy is ready to take you under his wing, to show you where to find the best clients and to train you to write results-getting copy that will keep those clients coming back. Learn More »

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Published: September 24, 2013

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