How to Schedule Your Paychecks
with E-Newsletters

If you’re still working for an employer, you probably get a steady paycheck … and there is something to be said for knowing when and how much you’re going to be paid. It’s comforting.

Yet more and more people are willing to give up this 40-hour per week commitment in exchange for a bigger and better financial future …

The only problem? How to replace that steady paycheck …

Recently, I discovered writing e-newsletters for professional service providers. The income is steady and the writing is fun! Plus, the paychecks from these clients are on a predictable schedule so I know exactly when I’m getting paid. It works well for me, and it can work for you too.

To make sure we’re on the same page, e-newsletters — or email newsletters — are informational and entertaining. They help your clients build relationships with their past and potential clients. And, they’re non-sales-y!

An example is a veterinarian who sends a monthly newsletter to his patients. The goal is to get more business. But to the customer, the newsletter reads like a helpful informational article.

The newsletter could talk about how to protect pets from fleabites or the importance of a rabies shot. Either way, it’s great for the customer. They learn how to take better care of their pet and are more likely to plan a visit.

So, why are e-newsletters such a great writing opportunity?

Because there are a ton of clients — 26 million in the U.S. alone! Also, they need to send newsletters at least once a month on a schedule and they’re willing to pay a lot for e-newsletters because e-newsletters work.

If you’re interested in writing e-newsletters, start with a look in your own mailbox. You likely already get several newsletters each month. I get at least one from the church, my dentist, and my vet. If you don’t receive any, you can probably pick one up from a local business.

Once you have a newsletter, go through it.

Do you feel like the articles are something you could write? If so, give it a try.

Write a sample article for one of the companies that sent you a newsletter. Remember to make it entertaining and informational — not a sales pitch.

If you'd like feedback, you can share the URL to your article on the AWAI forum and request feedback from fellow AWAI members.

Then, why not approach the company about writing for them and share your sample?

Maybe they need help with their newsletter in the form of just one article per month. Or maybe creating their newsletter is something they’d like to pay someone else to handle …

You never know unless you ask.

Just remember, they could have personally written the newsletter so don’t insult them.

If you want to learn more about e-newsletters — or join me in adding them to your services — go here.

If you missed my article about steps you can take to make the leap less risky, check it out here.

Creating Email Newsletters

Creating Email Newsletters for Professional Service Firms

Imagine enjoying the writer’s life — the freedom, the pay, the satisfaction of helping businesses — while writing short, fun content. Discover a little-known-but-extremely-profitable writing niche. Learn More »

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Published: September 20, 2013

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