Like Telling Stories? Turn it into a
Yesterday we talked about how reliable income from a Money-Making Website made my leap from full-time employee to freelancer possible.
But, that's not the only option for building a steady income as a writer.
You can also make a steady, predictable, repeating income by telling stories …
Take, for instance, successful copywriter Ed Gandia. He enjoys spinning a tale so much that he developed a secure income stream around stories.
He writes case studies for his clients — which are simply “customer reviews” presented and crafted into stories. Case studies are meant to entertain and provide the reader with social proof of the company’s claims.
An example of this is Subway’s Jared Fogle, who overcame his weight issues with a diet of Subway sandwiches. The type of case studies Ed writes are a bit more involved and detail more complex products, but the overall concept is the same.
Since clients need a lot of case studies, Ed has been able to create a predictable income. This repeat business can help you build the steady income needed to make the leap to full-time freelancer.
Ed’s method for writing case studies works so well because it’s the same recipe that’s at the heart of the best stories. Plays, novels, movies, and even songs use this formula.
Here’s how Ed explains it:
“First, the main characters are introduced. From there, conflict arises. This is where your hero (meaning your client’s customer) faces one or more challenges they must tackle and deal with.
“Finally, the hero overcomes these challenges — in other words, he slays that ‘dragon’ thanks to your client’s product or service — and lives to tell the tale.”
Sounds like a fun way to diversify your writing income, right?
Today’s action step is to write a short case study to see how easy it can be.
Here’s the basic version of the formula:
- Customer Background — Here you describe the customer and their background in just 50-100 words.
- Challenge — Here you talk about the challenges the customer was facing before they found the company with the solution.
- Solution — Next you’ll describe the path — or journey — the customer took to solve their problem and the role the company played in that process.
- Results — Finally, you’ll explain the results of the solution. It’s important to be specific here and use actual numbers if you have them. And, don’t forget to explain why those results are important to the customer … What benefit did they receive?
You can find a much more detailed formula for writing powerful case studies here.
If you’re interested in case studies — or if you just want to learn to tell a good story — you can read more about writing them here.
And, like always, I’d love to hear from you! What is your favorite story? Does it follow the formula for great case studies?
Writing Case Studies: How to Make a Great Living by Helping Clients Tell Their Stories
Businesses are willing to pay writers up to $2,000 to write case studies. Find out how you can tap into this market and earn $200 – $300 PER HOUR for every project you take on. Learn More »