Please Meet Some of My Best Friends

I love personally introducing my Golden Thread subscribers to the pros at Bootcamp.

And, here are just a few of the pros I’d like to introduce you to when you get to Delray Beach …

Get to know the masters
Up close and personal …

Every year when I’ve been at Bootcamp, I see AWAI members clustered around the presenters asking questions. These are the top copywriters and marketers in the industry today. And these generous pros are always willing to answer your questions.

Think about it. If you’ve been around AWAI for even a short time, I’m sure you’ve seen Bill Bonner’s 30-year control for International Living. The one that starts “You look out your window, past your gardener, who is busily pruning the lemon, cherry, and fig trees …”

And I’m sure you know that Bill Bonner is more than a copywriter. He’s the founder and president of Agora Publishing and a pioneer in using transparency in copywriting. Bill is giving the Keynote Address where he’ll tell you about “Copywriting’s Biggest Challenge — and How to Overcome It.”

And you get to meet him at Bootcamp Wednesday evening.

The next day, bright and early, you have the opportunity to meet the copywriting master who got me started in this business. He didn’t know he did at the time. (Although I did finally get to tell him one year at Bootcamp.) It was his book Secrets of a Freelance Copywriter that did it.

I bet you know who I’m talking about. Bob Bly. He’s going to tell you “How to Write Copy That Trounces the Competition in 2013.”

Let me tell you a secret about Bob. He’s a very shy person. But he’s a great, entertaining presenter. And as shy as he is, he still loves spending time talking personally to AWAI members.

I’ve never met Drayton Bird. This is his first Bootcamp — and it’s a real coup for AWAI to get him. Drayton has been writing multimillion-dollar direct marketing copy for many of the world’s leading brands, including American Express, British Airways, Ford, Microsoft, Nestlé, Procter & Gamble, Philips, Unilever, and Visa.

David Ogilvy said, "Drayton Bird knows more about direct marketing than anyone else in the world."

And you get to hear him tell secrets that fueled his 56-year career — like “Secrets of the Blindingly Obvious.” I can’t wait to hear him.

I’d love to give you a run down of all the presenters at this year’s Bootcamp, people like marketing genius Darcy Juarez … multimillion-dollar copywriters Clayton Makepeace and Mike Palmer … B2B superstar Steve Slaunwhite …

And of course, Mark Ford, who’ll be talking about the most important underlying concept in copywriting.

I’d like you to meet some of my best friends …

But there’s another group of people I want you to meet too. They’d love to chat with you when they aren’t running around like crazy to make sure that this Bootcamp is once again “the best ever.” (That’s what I hear every year from members who’ve attended past Bootcamps.)

These are the hard-working — wow, what a dull, unimaginative phrase that doesn’t even come close — people of AWAI. Of course, there’s Katie Yeakle and Rebecca Matter. They are far more than AWAI’s Managing Partners. They are deeply committed to making AWAI the absolute best copywriting resource for you and other members.

They’ve done it, too. Very successfully. The reason for AWAI success is that Katie and Rebecca surround themselves with the best staff I’ve seen. I mean that. Not only does the AWAI team work long and hard to make your Bootcamp (and AWAI) experience valuable, they’re friendly, warm, and incredibly kind. I am honored to call them my friends.

They’ll all be happy to chat with you when there’s time. And they’re happy to answer any questions you may have.

Someone really special …

But there’s one member of the AWAI family I’m going to ask you not to chat with. At least if it’s not during one of the few quiet moments at Bootcamp.

This is Denise Ford, the person who’s most responsible for making your Bootcamp experience flawless. (I can’t say enough good about her, so I won’t try.)

If you’ve been to Bootcamp before, you’ve seen Denise effortlessly captain this huge event. During your three days at Bootcamp, she’ll be managing every aspect of the experience … including making sure presenters have everything they need … that the tables are properly set up … that meals get served on time and are culinary masterpieces.

She’s constantly “putting out fires,” small and large. And always with a smile on her face and never an inkling that anything is amiss.

So, although she would gladly give a few minutes of her time to chat with you, please make sure that it’s a good time for her. BUT … I’m sure she’d love to hear a kind word anytime, a thank you, for all she does.

I hope you’ll join me at this year’s FastTrack to Copywriting Success Bootcamp and Job Fair. Like I’ve said before, I’d really love to meet you and chat with you.

Are you still unsure about going to Bootcamp? It will be the best three days you can commit to your copywriting success. For more information, click here.

But better yet, CLICK HERE to sign up right now … while there are still a few slots left. Katie insists the number of members at Bootcamp be limited so you have the best experience possible. So, do it now.

I look forward to seeing you there.

The Professional Writers’ Alliance

The Professional Writers’ Alliance

At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »


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Published: September 30, 2013

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