The Secret World of Information Marketing
This week, I want to help you explore and grasp the "secret world" of information marketing that most people are unaware of — even though billions of dollars are being made with it right before their very eyes.
Through my work with info-marketing pioneer Dan Kennedy, I’ve been intimately involved not only in writing massive amounts of copy for this industry, but also in the strategy for running one of the world’s most successful information marketing businesses, GKIC.
This week, I’ll peel back the curtain and let you in on how much easier it is to get to six-figures in this industry, what you need to do to break in and start earning money, and the steps you need to take to make sure your copy hits the mark for your info-marketing clients.
To kick things off, I want to show you just how varied this industry is. Info-marketing is simply identifying a market interested in a particular subject, anything from dog training to natural health to stock market investing, then selling information products and services to them that match that interest.
For example, Brian Tracy is an info-marketer that delivers information via videos, books, courses, and coaching. Beach Body runs commercials on TV selling P90X workout plans via DVDs. And Food Network star Rachael Ray sells information via cookbooks, recipe cards, and magazines.
But this isn’t an industry reserved for celebrities. People from all walks of life have taken one idea and turned it into a million-dollar business. People like …
- Arlene Eakle who has an info-marketing business centered on genealogy. She sells over 70 genealogy-related info products including a bundle she sells for just over $1,000.
- Attorney Ben Glass who generates a seven-figure second income from his info-marketing business teaching other lawyers how to run successful legal practices.
- Pastor Nelson Searcy who has a publishing company and the #1 coaching program on church marketing.
The point is that for almost every topic, there's a good chance that somebody is packaging and profitably selling information about it.
As a writer, there are multiple ways you can capitalize on this industry:
- Develop the content for clients’ books, blogs, newsletters, training courses, special reports, and other products.
- Write the copy to sell the information. Emails, sales letters, web pages, and more are all used to sell information products.
- Generate additional assignments from existing clients by suggesting information products they can add to their existing business.
- Create your own information products to sell.
(Find out more about why companies need you in Will Newman’s article about The Hottest Niche in Copywriting Right Now.)
Anyone can get into the info-marketing industry as you’ll learn this week.
The best part is, you can work in niches that truly interest you, even your favorite hobbies. Start identifying companies that are selling information in a niche you’re interested in. For example, if you like to play golf, search for golf companies selling “how-to” information. Then, list the companies you want to contact based on your interests and make note of their sites.
What do you think of info-marketing — could it be part of your writing business? Please share your comments here.
Dan Kennedy’s Writing for Info-Marketers Training and Certification Program
Copywriting-great Dan Kennedy is ready to take you under his wing, to show you where to find the best clients and to train you to write results-getting copy that will keep those clients coming back. Learn More »