Turning Your Customer Into a
Repeat Customer

This week, I hope I’ve helped open your eyes to the opportunity that the secret and lucrative world of info-marketing offers you.

We’ve covered:

  • What info-marketing is and how you can earn money from it.
  • Basic info-marketing models and the types of copy you’ll need to know how to write.
  • The basic steps for getting an info-marketing business started for yourself or your client.

And now for this week’s final lesson.

Once you have a one-time buyer, you want to immediately turn them into a repeat customer.

Most info-marketers generate the majority of their profits from sales to existing customers. Your asset in this business is the customer. You can increase the value of that customer by selling them memberships, additional products, and different levels of services at different levels of pricing and by continuing to develop the long-term relationship.

This is done through writing. And that’s why this industry is such a wealth of opportunity for writers. For me, moving to info-marketing has meant my calendar is always full of projects with real pay. Info-marketers understand direct-response and are willing to pay handsomely for it. It’s helped me support my son Dalton’s budding music career, paying for things such as recording studio time to record his first album, and travel all over the USA and France with him while he performs, not to mention paying for my son Austin’s college tuition.

Dan Kennedy who has undoubtedly written more copy in every type of media for the info-marketing industry than anyone else alive or dead, sums it up like this: “This business is a lot about the written word. You keep and develop customers by writing.”

Here are five ways you can help your clients turn first-time buyers into repeat customers:

  • Provide them with relevant content on a blog, in a newsletter, and/or through scripted videos, teleseminars, webinars, etc.
  • Seek customer feedback and always be evaluating ways to improve your client’s products and services. Send a series of emails, letters, or notes to buyers to help them get the most out of the product/service your client sells.
  • Always be looking for new problems you can solve for your clients’ customers either through new products and services or additional information.
  • Give your clients ideas about how they can over deliver every chance they get, such as giving surprise bonuses and sending customers follow-up letters after they’ve purchased to help them consume the product.
  • And, of course, you always have to provide customers with quality products and services.

It is not uncommon to see someone go from start to a million dollars in revenue in 12 months by having several levels of products and services in place or at least planned from the beginning. Make a list of suggested ways for your client to turn their first-time buyers into repeat customers. What suggestions will you make? Share your ideas here.

Writing for Info-Marketers

Dan Kennedy’s Writing for Info-Marketers Training and Certification Program

Copywriting-great Dan Kennedy is ready to take you under his wing, to show you where to find the best clients and to train you to write results-getting copy that will keep those clients coming back. Learn More »


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Published: September 27, 2013

1 Response to “Turning Your Customer Into a Repeat Customer”

  1. Great articles Cindy! I have to say the information marketing niche is so exciting! What's the best way to jump in full force and start getting clients?

    Michelle DurhamSeptember 30, 2013 at 6:10 pm


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