Why B2B is a Great Niche for Freelancers

This week, we’ve talked about several ways to create passive or predictable income as a freelance writer …

The B2B — or Business-to-Business — niche definitely qualifies. Everywhere I turn, I hear how it’s the most secure niche because there’s less risk …

It’s a large industry — $6.5 trillion large — and there aren’t enough copywriters to handle the demand …

You won’t have to “sell” anything because no-fluff and informative copy is what works in this niche, which focuses on businesses promoting their products and services to other businesses.

It’s a dream niche — and if I were starting today — and wanted to make the leap as quickly as possible — I’d choose B2B.

But, how can you tell if it’s right for you?

Here’s how:

Today’s action item is to try one of my favorite decision-making processes: Start a “pros and cons” list.

For B2B, on the pro side you might list:

  • There’s a lot of work available (it will be easy to find projects and get paid).
  • There is a shortage of qualified B2B writers (less competition).
  • B2B is pretty easy to break into (in other words, you can get started quickly).
  • You don’t have to write hyped-up sales copy (or maybe you want to … in that case, this would be on your “con” side).
  • The pay is great! (Always a plus!)

On the con side you might have:

  • B2B projects rarely pay royalties (but a
  • You might not get a lot of recognition as a B2B writer. (This may be on your “pro” list if you’re shy or want to stay “under-the-radar.”)
  • B2B is a distraction to what you’re currently doing. (If you already have a path, read this article to decide if B2B is something you should pursue.)

If you’re still not sure, get a better understanding of B2B and the type of writing you’ll be doing by reading about the $20-million toaster.

You’ll probably be surprised by the amount of marketing materials that go into a B2B campaign.

If you’d like to know more, you can find out how to get started with B2B here.

Tomorrow we’ll talk about my favorite predictable income stream — and how you can start right away even if you’re currently a beginner.

In the meantime, why are you pursuing the writer’s life? Will you give B2B a try? Go here to join the discussion.

The Professional Writers’ Alliance

The Professional Writers’ Alliance

At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »


Click to Rate:
Average: 4.5
Published: September 19, 2013

Guest, Add a Comment
Please Note: Your comments will be seen by all visitors.

You are commenting as a guest. If you’re an AWAI Member, Login to myAWAI for easier commenting, email alerts, and more!

(If you don’t yet have an AWAI Member account, you can create one for free.)


This name will appear next to your comment.


Your email is required but will not be displayed.


Text only. Your comment may be trimmed if it exceeds 500 characters.

Type the Shadowed Word
Too hard to read? See a new image | Listen to the letters


Hint: The letters above appear as shadows and spell a real word. If you have trouble reading it, you can use the links to view a new image or listen to the letters being spoken.

(*all fields required)