AWAI Member Turns Being Laid Off into a Life-Changing Opportunity

Not too long ago, AWAI member Shelley Jacobson was at a crossroads in her career. She'd just been laid off from her job with FOX Interactive after some corporate shuffling.

“I thought my writing career was over,” says Shelley. “Not so. AWAI helped me reinvent myself with world-class training and coaching that enabled me to kick-start my copywriting career into high gear! Thanks to AWAI, I’m able to stay true to myself by doing what I love.”

Today, Shelley is working full-time as a freelance SEO content writer for a website development company in her native Canada and New York. Search Engine Optimization, or SEO, content writing helps clients appear higher in the rankings on search engines like Google, thus driving more web traffic to their site. In this e-commerce age, this service is much in-demand.

"I've always been very competitive, which is probably why I enjoy SEO content writing,” explains Shelley. “I love researching and dissecting my clients' competition. It enables me to build a stronger keyword strategy and helps my clients rank higher than their competition."

Shelley writes SEO and regular Business-to-Consumer and Business-to-Business web content for clients in a variety of industries: alternative health, medical technology, fitness consulting, food and beverage, and search engine marketing.

And it doesn't stop there. While at AWAI's recent FastTrack to Copywriting Success Bootcamp and Job Fair, Shelley met with several of the marketers with tables at Job Fair. And less than three days after the event, three of them have contacted her about new projects.

Shelley wants to be more than a freelance writer. Aside from offering coaching and consulting to clients, she's also started up her own agency, Killer Copy 4 U. She works with fellow freelance pros to help clients with web design, website audits, coaching, and consulting.

Above all, she loves the flexibility of her writer's life.

“If my day is going to be broken up with an appointment … I just get up earlier and put in the hours I need to put in for the project I'm working on. I also love the fact that I've never had to miss any of my daughter's basketball games because of a work schedule conflict.”

"To be honest, I still can't believe I'm able to make a good living without putting in long office hours. It's incredible! I'm still waiting for my feet to touch the ground.”

You can find out more about Shelley's writing business at

The Professional Writers’ Alliance

The Professional Writers’ Alliance

At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »

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Published: October 30, 2013

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