Finding B2B Clients
If you've been following my blogs this week on Business-to-Business, or B2B, copywriting, you may be surprised by today's message.
Because I want to talk to you about … real estate agents.
I have a client who provides training programs for Realtors, so I know a little something about this group.
There are many real estate agents making six-figures each year. Yet, the market is crazy competitive. I don't know about your town, but there's a real estate agent's face posted on every park bench in mine!
Realtors work incredibly hard to find clients and get listings. It's not uncommon to have a dozen agents competing over a single listing!
What does all this have to do with B2B copywriting?
As a B2B copywriter, you have, in my opinion, the same income potential as real estate agents. Yet, the market isn't nearly as competitive.
That doesn't mean you won't have to make a determined effort to find clients, especially when starting out. But you won't have to work nearly as hard at it as Realtors do.
Why is that?
For one thing, the market is huge. There are hundreds of thousands of B2B companies in the United States and Canada that have more than 50 employees. Not all use freelance copywriters, but many do.
Secondly, there's a shortage of good B2B copywriters. In fact, marketing managers often tell me that although there are plenty of copywriters around, few understand how to write B2B copy.
That means there's a healthy demand for B2B copywriting services.
And when there's a demand for what you do, getting clients and well-paying projects is easier. Not a cakewalk by any means. But easier.
And here's more good news. You only need a base of three or four good clients to fill your schedule. (Unlike Realtors, who need dozens.)
Tomorrow I'm going to talk about how to leverage your education and experience to get a head start in B2B copywriting. Don't miss it!
Secrets of Writing High Performance B2B Copy
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