How to Land a Variety of B2B Projects
Yesterday I gave you a quick overview of Business-to-Business copywriting. Today, I want to go into more detail. Specifically, I want to give you a sense of the type of projects we B2B copywriters handle — and what we charge.
Rather than give you a laundry list, let me put it in perspective for you.
Say you have a client, a sales training firm, who is launching a new training program for clothing store associates. (Those nice people who say, "Can I help you find your size?")
What is your client going to need written?
Well, the firm is probably going to ask you to write a web page describing the new program. It may also need a "sell sheet" (a mini brochure). That's about three pages of copy, and you'll likely be able to charge $1,500 for the work.
But your client is going to need more than that …
B2B companies produce a lot of content to sell their products and services. And they pay well for it. So your client may also ask you to write a special report or white paper, some blog articles and social media posts, and perhaps even a script for a video.
A white paper is particularly fun and lucrative to write. It's like a little book! About six to eight pages. And you can charge $2,500 to $5,500.
Chances are, your client also plans an aggressive marketing campaign to promote the new program. That means sales letters, emails, and ads. You’ll probably be tapped to write at least some of that copy.
So, as you can see, that one client can keep you busy with a wide range of good-paying, interesting projects. (And you'll be able to impress your friends with your knowledge of retail sales!)
Later on, your client may ask you to interview one of his customers and write a case study or "customer success story." Those are a heck of a lot of fun.
That's what is great about being a B2B copywriter. In addition to being paid well, you get to work on a nice blend of content projects and sales copy. A blog article on Monday. An email on Tuesday. A customer success story the rest of the week.
Nice work. If you can get it.
Which is what I'm going to talk to you about tomorrow. I'll be discussing the opportunities in the B2B copywriting field and how best to break in. See you then!
Modern B2B Copywriting
Learn everything you need to know to succeed as a B2B copywriter from marketing your services to writing copy and everything in between. Learn More »