How to Overcome the Fear of Prospecting
The television show “The Amazing Race” has taught you some important freelance motivation lessons this week. On Monday, you learned the importance of having teammates. Then on Tuesday, you read about strategic alliances.
One of the highlights of the show is when they make contestants eat fried scorpions, bungee jump, or some other outlandish stunt.
What does this have to do with freelancing?
Well, I sometimes think I’d rather do ANY of those things than prospect for clients. It can be a scary but necessary part of our work.
But the good news is, once you make that leap and do it the first time, it gets a lot easier because one success can build on the next.
All you need to do is take that first step. You could …
- Set up a simple website. It doesn’t have to look fancy or be a Webby Award winner, but get something started so people know you’re serious. You can always tweak it later.
- See if friends and family (or people they may know) need website copy for their businesses, or help set up their site if they don’t have one. Offer to write up a simple flyer, brochure, or sales letter. If they don’t have a lot of money to pay you, ask for an awesome testimonial.
- Or, get started on a contracted jobs site, like FlexJobs, Simply Hired or Virtual Vocations. While the pay on these sites is often low, the clients are open to newbie writers. Plus, it’s a great way to get your first assignments and build your experience.
After you’ve done some of these smaller assignments, you’re then in a much stronger position to go after your “big-fish” clients.
Rejections are inevitable, but remind yourself that they won’t stop you. Persist in your self-marketing, because you’re bound to break through when the right opportunity arises.
And never, never, never give up!
What have you done to deal with your self-marketing issues? Share them with me here.
Tomorrow, I’ll write about how you can smash through temporary slowdowns in achieving your copywriting goals.
The Professional Writers’ Alliance
At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »