Stay on Track to Achieve Your
This week, I’ve been showing you how the hit TV show, “The Amazing Race,” can actually teach you a lot about freelancing.
And today, I’d like to share what happens when a team finishes last in a leg: they often have to complete a task no one else does, known as a “Speed Bump.” It can slow them down – even get them eliminated.
I probably don’t need to tell you that encountering “Speed Bumps” is also part of the freelancer game. Often you can get sidetracked on achieving the goals you’ve established for yourself. But thankfully, there are ways around these obstacles.
Let’s say you’ve gone after dream clients, but they never get back to you. Not even a courtesy email about the status of your proposal or application.
Don’t take it personally. Instead, come up with a new strategy.
One of the best ways to remedy your own personal Speed Bump is to re-assess your goals and break them down to make them more achievable.
With landing those high-profile companies, take a step back and start with smaller-scale businesses, as I mentioned in yesterday’s post. Your goal here is to build up your portfolio and track record.
Start to follow your dream clients on social media channels, like Facebook, LinkedIn and Twitter. Comment on their posts, and if you’re comfortable with offering solutions or suggestions, go for it.
Your next step could be writing a targeted email to the client and giving away information they’d find valuable, like a special report. Or send them a direct-mail package specially designed for them.
Keep building your skills, reputation and most of all confidence. Before you know it, you’ll be in a much stronger position to attract the attention of your dream clients.
Remember you’ve learned from the best from the folks at AWAI. You have everything it takes to be successful in your freelancing career!
If you have effective ways to move past your own slowdowns, tell me about them here.
Tomorrow, I conclude the week by asking an important question – do you have what it takes to cross the finish line in the freelance game?