The Secret to B2B: Be Good at What You Do
Quick story …
A few years ago, I watched an interview with comedian Steve Martin. This guy has starred in dozens of movies, written a number of bestselling books, and for several years had the number one stand-up act in the world.
Clearly, Steve knows what it takes to be successful. So when the interviewer asked him for his "secret" to success, I was all ears.
Steve's reply? "Be good at what you do."
At first, I was a disappointed by his answer. Be good at what you do? That's it?
But then Steve explained that if you become good at what you do — really good — people will notice. People will want to work with you. People will recommend you to others.
That makes sense. For example, I know a home improvement contractor who is very good at what he does. He's constantly getting referrals and is booked months in advance.
I also know many B2B copywriters who are so good at what they do, they're no longer taking on new clients. They're too busy!
In yesterday's blog, I promised to share with you "one thing you must do to ensure your success in the fun and lucrative world of B2B." Well, that's it. Become good at what you do.
Specifically, you need to develop your expertise in two areas.
The first is B2B writing expertise. By that I mean you need to learn how to write clearly and persuasively to entrepreneurs, corporate managers, CEOs, and other business professionals.
The second is B2B project expertise. You need to master how to write B2B web pages, emails, ads, product success stories (aka case studies), social media posts, and white papers.
The sooner you can ride those twin learning curves, the sooner you'll be able to break into B2B copywriting.
The good news is, gaining that expertise isn't as difficult as you may think. In fact, if you're already a decent writer, and willing to put in some work, you can probably become a good B2B copywriter — maybe even a great one — in just a few weeks.
So what's the next step for you?
If you think B2B copywriting might be your "thing," then I suggest you build the writing skills and project skills you need as soon as possible. Go through a training program. Find a mentor. Read some books. Whatever works for you.
Then, when you become good at what you do, get out there and make it happen.
Believe me. The business world is looking for more B2B copywriters who know their stuff and do great work. Become one of them.
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