Write Every Day: Copywriting Tip #5

On Monday, I promised to tell you the most important secret to copywriting success.

You’ll hear it often from AWAI …

If you’ve been in the Accelerated Program Live Companion Series, you’ve heard Katie and Rebecca tell it at the end of every session …

If you read The Golden Thread or my COS blogs, you know it’s something I repeat often …

This “secret” isn’t really a secret at all. It’s simply this …

If you want to be a successful copywriter, you have to write — all the time. Even when there’s nothing to write. Write at least 250 words every day. Seven days a week.

What do you write?

A world of possibilities to choose from …

Copywriting is about persuasion. Make your daily writing exercises persuasive writing. Find something you’re passionate about … and persuade someone else to see your point of view.

Write a personal letter to a friend praising the benefits of a product you like. Or, write members of your family about your new copywriting career and convince them it’s the best move you’ve ever made in your life.

Write to your local newspaper about an issue that excites or infuriates you. Convince the readers to act.

Is there some product that really wowed you? Write a testimonial for it. Or, write a company about a product or service that disappointed you.

Write friends and tell them about a vacation spot you enjoyed. It doesn’t have to be a fancy escape to the Bahamas. Tell them with specific, descriptive words about the three days you spent fishing for trout on the Upper Sacramento River.

But wait …

Once you’ve written your letter, don’t send it.

Let it sit for a few days or a week. Then, for one of your daily writing sessions, don’t write. Rewrite. Look at your writing samples with a critical eye.

Does it express just one compelling idea?

Do your words say exactly what you wanted to say?

Are the words the best ones you can use?

Have you eliminated words you didn’t need … and simplified your language as much as possible?

Have you lowered your FK Grade Level to 8 or below?

Embrace your tools …

The world is yours to explore with your words. Carry paper and pen with you everywhere. You’re a writer. Never be without your tools. When something interesting, compelling, or disturbing strikes you, write a few brief words about it in your notebook.

Then turn it into a compelling piece of persuasive writing.

By being a part of AWAI, you’re well on your way to a successful, lucrative, and rewarding career. But, it won’t happen if you don’t take that one important step …

 … write every day.

I’ve really enjoyed writing to you the past five days. I hope to see you at Bootcamp. If you’re going, please look me up and say, “Hi.” And if you have any questions or comments, please share them with me here.

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Published: October 18, 2013

6 Responses to “Write Every Day: Copywriting Tip #5”

  1. Thank you for the GREAT tip! :)

    Guest (Becky)October 18, 2013 at 9:15 am

  2. Hi Will, I really enjoy your articles no matter what the topic may be. Thanks for being so insightful, Don

    dksOctober 18, 2013 at 2:50 pm

  3. Hi Will,

    Thanks for all the thoughts and comments this week. As usual, good practical advice presented in a clear and straight-forward manner. Whenever I'm stuck with my writing I always find it helps to go back and review the basics. Good idea for any writer to keep this on file and look it over on a regular basis.

    Guest (Augustin)October 18, 2013 at 3:42 pm

  4. Hi! Will, Thanks-a-million for delivering another pointed tip for better copywriting. All what you have discussed over the past five weeks reaffirm what I have tried to write copies with higher simplicity, clarity, and doability to overcome the handicap in English as my secondary language so I can fulfill me dream to help people in a bigger scale than one by one at clinic and operating room by becoming a dynamic public speaker and effective writer. See you at Bootcamp 2013, Will.

    James Chin-Ti LinOctober 18, 2013 at 11:54 pm

  5. Hi Will,

    I always enjoy your comments. They are inspiring. As soon as I read this one, I wrote my 250 words on berries being sold by a local church school as a fund raiser.

    And I plan to do my 250+ each day, thanks to your reminder.

    Cheers, Clara Mae

    Clara Mae October 20, 2013 at 12:01 am

  6. Hello Will,

    This is my first day as a member. I enjoyed your comments concerning writing every day. Most days I pick a subject and write about it, as a warm-up process. One of my exercises turned into a 163,000 word police procedural that is in it's third edit. I look forward to being a member. Thanks for your help.

    Ron CarpenterOctober 24, 2013 at 1:18 am


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