Write Every Day: Copywriting Tip #5
On Monday, I promised to tell you the most important secret to copywriting success.
You’ll hear it often from AWAI …
If you’ve been in the Accelerated Program Live Companion Series, you’ve heard Katie and Rebecca tell it at the end of every session …
If you read The Golden Thread or my COS blogs, you know it’s something I repeat often …
This “secret” isn’t really a secret at all. It’s simply this …
If you want to be a successful copywriter, you have to write — all the time. Even when there’s nothing to write. Write at least 250 words every day. Seven days a week.
What do you write?
A world of possibilities to choose from …
Copywriting is about persuasion. Make your daily writing exercises persuasive writing. Find something you’re passionate about … and persuade someone else to see your point of view.
Write a personal letter to a friend praising the benefits of a product you like. Or, write members of your family about your new copywriting career and convince them it’s the best move you’ve ever made in your life.
Write to your local newspaper about an issue that excites or infuriates you. Convince the readers to act.
Is there some product that really wowed you? Write a testimonial for it. Or, write a company about a product or service that disappointed you.
Write friends and tell them about a vacation spot you enjoyed. It doesn’t have to be a fancy escape to the Bahamas. Tell them with specific, descriptive words about the three days you spent fishing for trout on the Upper Sacramento River.
But wait …
Once you’ve written your letter, don’t send it.
Let it sit for a few days or a week. Then, for one of your daily writing sessions, don’t write. Rewrite. Look at your writing samples with a critical eye.
Does it express just one compelling idea?
Do your words say exactly what you wanted to say?
Are the words the best ones you can use?
Have you eliminated words you didn’t need … and simplified your language as much as possible?
Have you lowered your FK Grade Level to 8 or below?
Embrace your tools …
The world is yours to explore with your words. Carry paper and pen with you everywhere. You’re a writer. Never be without your tools. When something interesting, compelling, or disturbing strikes you, write a few brief words about it in your notebook.
Then turn it into a compelling piece of persuasive writing.
By being a part of AWAI, you’re well on your way to a successful, lucrative, and rewarding career. But, it won’t happen if you don’t take that one important step …
… write every day.
I’ve really enjoyed writing to you the past five days. I hope to see you at Bootcamp. If you’re going, please look me up and say, “Hi.” And if you have any questions or comments, please share them with me here.