2 Insider Tips on the Best
I’m often asked about the kind of writing work you might be asked to do as an online copywriter.
I guess most people aren’t familiar with the “job description.”
Well, it’s all good news!
The fact is, there are numerous ways in which you can make money as an online writer or copywriter.
Here are just a few of the specialties you might want to consider:
- Writing online sales letters
- Writing e-newsletters
- Writing content pages and blog posts
- Writing email campaigns
- Writing product pages
- Writing product category pages
- Writing buyer’s guides
- Writing for Search Engine Optimization
- Writing for Social Media Optimization
And those are just the big categories.
The thing is, WHATEVER kind of writing you are best at, you’ll find a match for your skills online. Some online copywriters focus on sales copy, while others feel more at home writing editorial style content.
The trick is to identify your greatest strength as a writer and then match it to one or more categories of in-demand writing online.
And now for my tips …
You can make good money writing in pretty much any area online. But based on my own experience, there are two areas that really stand out for their money-making potential.
1. Writing emails and e-newsletters is the kind of work that can repeat, every week or month.
Think about it. If you write a product page for a website, you only have to write it once. Sure, there might be other product pages that need writing. But once each is written, they’ll pretty much stay the same indefinitely.
But if you get an assignment to write a company’s online e-newsletter, they’ll need a new issue written monthly, if not weekly. This is the kind of work that repeats. That’s why I like it so much!
I had a client a few years ago who needed one e-newsletter issue and two sales emails written every week. That added up to a pretty nice fee each month. But the magic of this kind of gig is that you keep earning that fee month after month. I had that client for a little over 2 years, and over that period they paid me more than $100,000.
2. Writing long sales pages for the Web.
Maybe your strength isn’t in writing newsletters and emails. Maybe you are better suited to writing those multi-page sales letters you see online.
Well, if you find smart clients who understand the value of strong copywriting — and there are plenty of them out there — you can charge $5,000, $10,000, or even more for those kinds of sales letters. On top of that, you can often negotiate a royalty deal as well. So you get a fee PLUS a percentage of the net revenue from the sales your page generates.
Does everyone get these kinds of deals? No. You have to love writing long-form sales copy, and be prepared to do the work to find those clients.
Those are just two of my own favorites. But I know plenty of other online copywriters who make a good income in other areas of writing for the Web.
Long story short — you can make an excellent living as an online copywriter.
That’s it for today. Tomorrow we’ll be looking at what it takes to get started … and how long it takes before you can hang up your shingle and start getting clients!
The Digital Copywriter's Handbook
Learn how to become an in-demand online copywriter for companies big and small. Online copywriting expert Nick Usborne shows you how to write web copy that converts. Learn More »