A Quick Way To Know More Than Your Clients

I talk and correspond with a lot of freelance copywriters, many of whom have just finished their training and are ready to approach prospective clients.

But here is the thing …

Most of them don’t think they are ready.

They are worried that maybe they don’t know enough. They are concerned that they might be “found out.” They feel anxious about approaching people in companies who might know more about online copywriting than they do.

While I totally understand how these freelancers feel, I also know for a fact that their concerns are unfounded. The truth is, the vast majority of people who hold marketing positions — even in large companies — know almost nothing about online copywriting.

I know this because I have been in your shoes. Back when I started out as an online copywriter, before any training was available anywhere, I used to approach very large and sophisticated companies, hoping they would become clients. I would have a few moments of self-doubt, and then discovered — every single time — that I had nothing to worry about.

They really didn’t know what I knew. Even when I knew relatively little.

How can this be true? It’s because the craft of online copywriting is a specialty. It is a skill that people in company marketing departments simply don’t learn. They are busy enough as it is, learning other stuff.

Step back and think about this … and it’s pretty amazing.

As an online copywriter, you can make six-figures a year. Not everyone does, but plenty of people do. That’s the kind of money made by accountants, lawyers, and business consultants. But unlike them, you don’t have to spend years training, or spend tens of thousands of dollars in the process.

But you do end up in the same “place” as these other professionals. You can still command high fees because — as with accountants, lawyers, and business consultants — you have a skill your clients don’t have … and it’s a skill they desperately need.

Even when you are fresh from your training, you’ll already know enough to be extremely valuable to your clients.

It’s really important that you accept and internalize this simple truth.

If you don’t, you will always lack the confidence to approach the kinds of clients who will pay you the biggest fees. Your lack of confidence will drive you towards smaller, lower-paying companies.

But from the moment you accept the truth that after a relatively short period of training, you will have knowledge and expertise that your prospective clients simply don’t possess … That is the day you will stand tall and reach out for the best clients and the bigger fees.

Pity the accountants and other professionals who have to study for years, and spend tens of thousands of dollars, just to get to a point where they can earn the same kind of money we can make!

Web Copywriting 2.0

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Published: November 13, 2013

1 Response to “A Quick Way To Know More Than Your Clients”

  1. You make some great points... the first being that we already know more than most (if not all) of our clients. And, we don't have to be tied to a desk or a specific schedule like the accountants or lawyers and other high paid professionals. Pity those with a degree and a "real" job and a time clock to punch.

    CK WilliamsNovember 13, 2013 at 12:00 pm


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