Are You a Good Fit
Steve Roller here again. I've been talking all week about the perks of the writer's life. I've made the comparison between the Wild West and the vast opportunities in the copywriting world today.
This is the new frontier, the new way to work. Grasp the concept now and dive in, and you'll be miles ahead of your peers in the years to come.
At this point, I'm going to assume the money and the lifestyle appeal to you. In fact, if you're like me, the lifestyle freedom trumps the money.
How do you know if you're a good fit? How do you know if you have what it takes to succeed?
If you can answer "yes" to most of these 11 questions, you're probably in the right place:
- Do you enjoy learning about new things?
- Do you enjoy reading? Writing? (Obvious questions, I know.)
- Do you get work done without anyone telling you what to do?
- Do you have a creative bent? Are you good at thinking up ideas for other people?
- Do other people consider you somewhat adventurous? Do you think of yourself that way?
- Are you a bit unconventional in general?
- Have you had a number of jobs throughout your career, without necessarily an upward trajectory?
These last four are from advertising legend David Ogilvy. He said the hallmarks of a potentially successful copywriter include:
- Obsessive curiosity about products, people, and advertising.
- A sense of humor.
- A habit of hard work.
- The ambition to write better campaigns than anyone has ever written before.
So let me ask you. Will you be in the next wave of up-and-coming writers? Are you ready to make your mark and stake your claim in the copywriting world? Will you create your own version of a life of intrigue and adventure (with good income to boot) in the next few years?
If it makes sense logically, you're feeling it in your gut, and your heart says "yes," there's only one thing left to do.
Step forward and say, "I'm in."
The next step? You've heard this before, but I can vouch that it works — start calling yourself a copywriter. Tell everyone you know (with confidence) what you do. You can't help but stumble into your first few gigs, however small, like I did.
Let me know where you stand in the comments, and let me know if I can ever help you in any way.
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