Coaching: It’s Not Just for Athletes

I’ve been showing you how to emulate the training of professional athletes to grow your freelance business. You’ve learned copywriting skills and visualized success, practiced your writing, set a new PR and put forth extra effort to impress your clients, and performed a postgame analysis to make sure your next assignment goes even better. Now you’re ready for the final step to take things to the next level.

Most professional athletes aren’t content to stay in one spot for very long. Competitive by nature, they’re continually striving to perform better. They want to become stronger, faster, more efficient, and be the best at what they do.

That’s why most athletes who are at the top of their sport work with at least one coach.

As a copywriter, having a coach can help you stay focused on what you want to do, and give you specific steps toward achieving your goals. A good coach can catapult your business forward.

Sure, it’s possible to do all the work on your own. With a lot of hard work, perseverance, and some trial and error, you’ll get quite far. But if you’re feeling overwhelmed, or not making the progress you want, coaching can help you focus and move forward at a faster rate.

I made the decision to work with a coach when I switched gears and went into B2B copywriting full-time. I didn’t want to waste weeks or months as I changed directions, so I decided to get professional help. One 30-minute call with a coach narrowed down what I needed to work on, focused my marketing efforts, and gave me concrete steps to move forward.

Beginning copywriters can benefit from coaching in many ways. You can work with a coach to polish your persuasive writing skills. You can get help identifying your copywriting niche, and get help with your marketing. Coaching can also help you organize your copywriting business, plan your freelancing website, and even improve your project management skills.

Even as an experienced writer, you can still benefit from coaching. There may come a point where you find yourself stuck. You may find yourself on a plateau, not able to move up in projects, income, or the type of clients you’re looking for. You may want your business to grow faster, or you might like some help breaking into a new niche. At times like these, a coach can help you move forward.

There are many different coaching options available. You can hire a coach to work with you one-on-one, or you can participate in a group coaching session. The main thing is to find a coaching situation that you’re comfortable with. For more information on selecting a copywriting coach, check out this article from Rebecca Matter.

In addition to formal coaching, don’t forget that you can draw inspiration and support from your copywriting peers. I did this by joining a mastermind group that I can go to for advice when I hit stumbling blocks in my business.

Working with the right coach can be like finding a shortcut through a maze. You can cut time off of building your business and end up where you want to be a lot faster than you would get there on your own.

Successful runners and other professional athletes have a plan that they follow consistently. You’ll find success in your copywriting business when you do the same.

Prepare for your success by learning the copywriting skills you need. Practice what you’ve learned to reinforce your skills. Go for a new personal win by giving your all on each and every assignment. Have a postgame analysis so you can do even better the next time. And finally, consider professional coaching to help take your business to the next level. And if you have any questions or comments feel free to post them here.

These steps have proven successful for generations of athletes and business owners. They can help you get your copywriting business up and running. Follow them and watch your copywriting business take off!

The Professional Writers’ Alliance

The Professional Writers’ Alliance

At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »


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Published: November 29, 2013

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