Companies Can’t Keep up with Copy Needs …

Back in the old days, before the Web, scheduling copywriting work was pretty simple for most companies. I remember it well!

Companies produced printed brochures, print ads, direct-response mailings, and so on.

A marketing manager could plan ahead and count up the number of items that needed writing a whole year in advance, and then pass on the briefings to an in-house writer.

How things have changed!

The arrival of the Web heralded a new era. Now those same managers are having to schedule hundreds of new web pages and goodness knows how much content required for the company’s social media channels.

Actually, this bombshell arrived on the marketing manager’s desk in three stages.

Stage One was in the late 1990s and early 2000s when even the most conservative companies realized they needed a website. And some of them saw they could sell their products and services direct through the Web. They didn’t have enough copywriting resources in-house to create these sites, so they had to turn to freelancers.

Stage Two came with the arrival of blogging a few years later. All of the sudden, companies realized it wasn’t enough simply to publish a static website and then sit back, as if the site was “done.” In addition, Google doesn’t like static websites. Google likes to see a lot of updates and fresh content being created. Now there was a whole lot more writing to be done, to keep the site up-to-date and “alive.”

Stage Three is where we are right now — and why the opportunity for online copywriters remains so strong.

Stage Three began with the explosion of social media. Social media feeds on fresh news, content, and offers. You can’t keep sharing the same pages, the same content, the same sales messages, the same images or videos, and so on. So companies are having to ramp up like never before and create more content and sales pages than they could ever have imagined just a few years ago.

Crazy times! And good times for freelancers focusing on online copywriting and content writing.

As a sign of how this is playing out, over 50% of companies outsource their social media content creation and management. They just don’t have the resources to do all that work themselves.

All this is a long-winded way of saying that if you think for a moment there may not be room for one more freelance online copywriter, you’re dead wrong. The demand for web writers is stronger than it has ever been, and is still growing.

Most of all, there is a demand for professionally-trained online copywriters who can write web pages, sales pages, landing pages, emails, and e-newsletters that deliver powerful results.

That’s where the true opportunity lies.

The Digital Copywriter's Handbook

The Digital Copywriter's Handbook

Learn how to become an in-demand online copywriter for companies big and small. Online copywriting expert Nick Usborne shows you how to write web copy that converts. Learn More »


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Published: November 12, 2013

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