The Writer Every Company Needs

I want to share a conversation I recently had with the head of a Venture Capital company.

Our conversation astonished me … and reminded me just how important online copywriters are to the success of companies large and small.

First, a bit of background. I know this VC guy very well. He’s a friend. We have known each other for years. And he’s a very, very smart guy. He is responsible for investing tens of millions of dollars in start-up companies. And he sits on the boards of those companies, sharing his expertise and watching out for his investments.

Anyway, we were on the phone together the other day and he was getting all excited about an article he read earlier. As he talked about it, it became clear to me that the article was basically a run-down of the key elements of any online sales page.

I asked him to send me the link while we were still on the phone. I opened the page and, sure enough, this article that was getting him all excited is little more than a primer for direct-response online copywriting. It’s pretty simple stuff. All about offers, trust-building, page layout, pricing, calls-to-action, and so on.

So I said to him, “This is online copywriting 101.”

And after a pause, he said, “Oh.”

At this point, I know exactly what he’s thinking. He’s thinking about the companies he has funded, and about how none of them seem to know this stuff.

Our conversation made me sit up and think as well.

It’s all too easy to think that most companies must already know and understand the power of online copywriting … how they can use powerful copy and content to dramatically increase their sales.

But that conversation with my VC friend reminded me that I’m wrong about that. Most companies don’t yet know what a good online copywriter can do to boost their revenues. Not even companies that are funded by smart Venture Capital firms.

That means they don’t have trained copywriters in-house, nor have they yet reached out to freelance copywriters who know how to help them with their online marketing.

In other words, the opportunity is still wide open.

The truth is, most companies have their websites written by people with no training at all in the craft of online copywriting. Their sales pages are written by someone in the marketing team who would be just as amazed by that article my VC friend was reading.

This means there are hundreds of thousands of websites out there that are under-performing, big-time.

And they could do so much better if they reached out to someone who understood how to write for the Web, and who knew what works and doesn’t work.

Well, that someone could be you.

Your next step? Read all my emails this week. Get the full story about what’s happening in the world of online copywriting, and how you can jump in and take your slice of the profits.

The Digital Copywriter's Handbook

The Digital Copywriter's Handbook

Learn how to become an in-demand online copywriter for companies big and small. Online copywriting expert Nick Usborne shows you how to write web copy that converts. Learn More »

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Published: November 11, 2013

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