Your Best Tool for Success:
The Practice Principle

It’s true in any sport. Runners, swimmers, football players, and archers all know that to be successful, they must put in many hours of practice.

As a runner, I practice speed drills, hill repeats, and long-distance intervals each week.

Hi, Li Vasquez-Noone back with you to share another strategy from my sports training that can be applied to learning the craft of copywriting.

I’ve applied the “practice principle” to my freelance career just as I do with running. I practice writing every day. Just as my practice drills help improve my running, practice drills also help improve my writing.

Any practice you can get writing a sales letter or web page will improve your skills and make you better at outlining benefits and crafting a good call-to-action. The more you practice writing articles and blog posts, the easier it will be to write them.

Practice is so effective because it trains your brain through repetition. Each time you repeat an action, you create a memory. Eventually, that memory will become strong enough so that you know exactly what to do, almost without having to think about it.

This speeds up your writing process as well. As I practice writing blog posts over and over, I notice I don’t have to spend as much time organizing my thoughts. My mind automatically organizes the information as I write.

Begin your writing practice right now by starting a journal or a blog. Once you’ve established the habit of writing most days, try writing out exercises for an AWAI program. Branch out to other practice pieces to stretch yourself. You can write sales letters, emails, or white papers for practice.

After that, practice on a spec assignment for a potential client. A spec assignment is a short writing sample that shows your writing abilities. Who knows, your writing practice may even land you a paying job!

One thing to remember is that athletes continue to practice in between games and during the off season. As a copywriter, you’ll continue to practice long after you start accepting paying gigs.

But don’t let that thought discourage you. Practice doesn’t have to be a drag. Journaling and blogging are fun ways to practice your writing. And every paid writing assignment you have is also practice for a future one. Do you have other ways you practice your writing? If so, share them with me here.

Now that you’ve prepared for your copywriting success and practiced your writing, it’s time to apply your hard work. Tomorrow we’ll talk about how you can take what you’ve done and set a new “personal record” for your writing, and impress your client every time.

The Professional Writers’ Alliance

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Published: November 26, 2013

4 Responses to “Your Best Tool for Success: The Practice Principle”

  1. I like this post. I too do find journaling enjoyable. It's a good way to be aware of your weak points (e.g. mine is too descriptive). I have yet to try blogging. Not sure if I can be comfortable writing minutae of my life by that means.

    Guest (john)November 26, 2013 at 9:01 pm

  2. One thing I have learned: Writing skills are NOT like those of riding a bike. Through my entire college experience, I wrote roughly 60 essays. Through practice, they became very easy for me. I became so good that one professor asked me whether I was plagiarizing!

    That has been many years ago, and now I find many things difficult that were once a snap for me. So the advice in this article is well taken and recommended to everyone, new and experienced.

    Larry BlakeNovember 27, 2013 at 12:42 am

  3. I have always believed writing was my best gift, but like every gift one has to nurture it through practice. I am not big on practice because I find it boring, but almost everything I have mastered in life came through repetition. The only way to develop a skill and be great at it is through repetition. I hope to apply this principle to my AWAI program to get the most success out of it.

    Guest (Paul Idriss)January 18, 2014 at 3:31 pm


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