How AWAI Members Have Achieved Success by Becoming B2B Copywriters
According to the Direct Marketing Association, companies in the Business-to-Business (B2B) niche spend more than $55 billion on marketing each year. So it’s no wonder aspiring writers are finding great success in the writing industry known as the “surest route to six-figures.”
But the money is only part of the attraction …
The copy is typically straightforward, with little to no hype. That’s because rather than trying to sell someone, the goal of B2B copy is to educate a buyer about a product or service.
Writers are also drawn to B2B because they can use their professional experience from the 9-to-5 world to kick-start their new career.
And finally, the clients are loyal, the work is steady, and marketers expect to pay professional fees — which means a writer can make a very good living with only a few clients.
Let's meet some AWAI-trained B2B copywriters at various stages of their journey …