American Writers & Artists Institute to Host Free Virtual B2B Copywriting Summit
The Online Event, Sponsored by B2B Writing Success, Will Take Place on Saturday, December 14, with Expert Speakers Bob Bly, Steve Slaunwhite, Michael Katz, Ed Gandia, and Others Revealing the Top B2B Opportunities for 2014
Delray Beach, FL – December 4, 2013 – American Writers & Artists Institute, and its B2B Writing Success division, today announced a free special online event on Saturday, December 14, dedicated to the Business-to-Business, or B2B, copywriting world. The B2B Copywriting Summit will feature five of the industry's most successful B2B copywriters sharing their best advice for breaking into the most in-demand B2B opportunities for 2014.
“I'm very pleased that we can provide aspiring writers with the opportunity to learn the ins and outs of the B2B industry directly from some of the best B2B copywriters in the business,” says American Writers & Artists Institute Co-Managing Partner Rebecca Matter. “Many of our most successful copywriters found their success writing B2B copy.”
In North America alone, there are an estimated 8 million B2B companies. About $55 billion is spent each year on marketing, according to the Direct Marketing Association. Much of that money goes to pay copywriters who help B2B companies market their products and services to other businesses in a variety of online and offline formats. And, this free virtual training conference will teach attendees how to service those needs.
Unlike Business-to-Consumer copy, B2B copy tends to be more informational in nature with a very straightforward style. For this reason, it can be easier for most copywriters to learn the “rules” and start making a living as a writer.
The speakers at the B2B Copywriting Summit include Steve Slaunwhite, who will offer an overview of the B2B industry and speak on white papers; Ed Gandia, who will talk about case studies; Michael Katz, who will review e-newsletters; Pete Savage, who will reveal best practices for writing video scripts; and Bob Bly, who will go over the most effective B2B lead-generation techniques.
“B2B marketing has become much more varied and sophisticated than when I entered the field in the late 70s,” says Bob Bly. “As a result, the need for copywriters to handle the greater number of channels being used — from online video and blogging, to social media and content marketing — has exploded. So now is a very good time to become a B2B copywriter.”
Those interested in attending this free virtual event will be able to go to the event web pages at any time, starting Saturday, December 14. The pre-recorded videos will be available 24/7 from anywhere with an Internet connection (including tablets and smartphones) for a full week. Attendees also receive a free bonus copy of American Writers & Artists Institute's special report, the B2B Intro Guide. It's a great way to prepare for the Summit because it provides a thorough overview of this industry.
To find out more about the B2B Copywriting Summit and to sign up for free, please visit http://www.b2bwritingsuccess.com/signup/summit.
About American Writers & Artists Institute
American Writers and Artists Institute (AWAI), www.awai.com, has been publishing direct-response copywriting and graphic design home-study programs since 1997. Their mission is to help people develop the critical skills to acquire financial security, independence and freedom. AWAI equips members with the tools and connections necessary to land clients, start working professionally, and earn money fast. And through their free DirectResponseJobs.com site, businesses can find and hire skilled AWAI members quickly and easily. For a complete list of programs and more information about AWAI, please visit the site or call (866) 879-2924.
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