The Business-to-Business Industry is a Huge (and Still Growing) Opportunity for Writers

Business-to-Business, or B2B, refers to companies who sell products and services to other companies. For example, a paper bag manufacturer who sells bags to a grocery store chain or a software company that sells accounting programs to big corporations.

It's a $6.5-trillion industry, and there are more than 8 million B2B companies in North America alone.

The Direct Marketing Association reports that B2B companies spend $55 billion annually on marketing. And in a time when many companies are cutting full-time staff in favor of freelance talent, B2B copywriters are thriving.

A big difference between B2B and B2C, or Business-to-Consumer, copywriting is that B2B is more “informational.” Often, instead asking for a sale, the goal of a B2B project is to educate a buyer on your client’s product or service.

Learn more about this growing opportunity and see if B2B is right for you …

The Professional Writers’ Alliance

The Professional Writers’ Alliance

At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »


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Published: December 5, 2013

1 Response to “The Business-to-Business Industry is a Huge (and Still Growing) Opportunity for Writers ”

  1. After years of hard sales and being in that high-pressure atmosphere, the B2B market is very appealing. I truly believe AWAI is an investment and not pure cost.

    This can be the opportunity you are looking for. But,you have to really want it. Or it is pure cost.

    C MichaelDecember 8, 2013 at 1:26 pm


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