The Business-to-Business Industry is a Huge (and Still Growing) Opportunity for Writers
Business-to-Business, or B2B, refers to companies who sell products and services to other companies. For example, a paper bag manufacturer who sells bags to a grocery store chain or a software company that sells accounting programs to big corporations.
It's a $6.5-trillion industry, and there are more than 8 million B2B companies in North America alone.
The Direct Marketing Association reports that B2B companies spend $55 billion annually on marketing. And in a time when many companies are cutting full-time staff in favor of freelance talent, B2B copywriters are thriving.
A big difference between B2B and B2C, or Business-to-Consumer, copywriting is that B2B is more “informational.” Often, instead asking for a sale, the goal of a B2B project is to educate a buyer on your client’s product or service.
Learn more about this growing opportunity and see if B2B is right for you …
The Professional Writers’ Alliance
At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »