Do Something Today …
Bob Sands here with you for day three of this week’s The Writer’s Life.
This week we’re looking at five keys to starting or growing your freelance career from the Masters! Each day we’re gleaning a new insight from one of the Masters of our industry.
Today’s success tip comes from Nick Usborne, whose initial contact with copywriting wasn’t the stuff of legends. In fact, he started working at an advertising agency, because his father told him it was time to get a job! Years later, when the Internet was still in its infancy, Nick decided to go freelance. His first year’s income? Only $11,000!
But he kept going.
And that’s Nick’s key to creating the career of your dreams …
Do something every day to move your business forward.
Nick started out by contributing to forums and conversations, and then ultimately by writing feature-length articles. He got his name out there – and in front of potential clients. Today he estimates he spends about 20% of his time marketing, and he still does something every day to move his business forward.
Nick admits he doesn’t like cold calling (does anyone?), so instead, he concentrates on what he calls “inbound” marketing. He works hard to position himself so that people will call him. Even now he continues to post to blogs (his and others as a guest), maintains a healthy social media presence, and writes regularly for publications in his niches. This demonstrates his expertise, so when potential clients need what he has, they call him. After all, he’s the expert!
It’s important to make a daily effort to build your freelance career. A good question to ask is, “What am I going to do today to move my business forward?”
We all love to write; that’s why we’re here. But a big part of being a freelancer is seeking out new clients and projects. And that means you have to put a significant amount of effort into marketing your services.
Plan to do something to move your business forward every day … then take action.
Planning is the first step, though. Determine who you’re trying to reach and then develop a strategy for the best way to reach them. Maybe it’ll be an email or series of emails followed up by a phone call.
Starting your own blog or approaching another blogger in your niche to write a guest post is also a good step. This showcases your expertise and ups your rankings in Google. You can also write an article for your niche and post it to one of the popular article sites, like ezines.com.
It’s also important to stay active in social media. A Facebook presence is good, but is that where your potential business will come from? If not, find out which social media network is more appropriate and maintain a presence in that arena.
Whatever the method, do something to market your business every day so you’ll always have work in the future. Using Nick’s key, it’s possible to have consistent, high-paying work.
What can you do to market your business every day? Please feel free to share here. We can all learn from one another.
Tomorrow we’re going to examine your platform …
Don’t yet have one? You will soon!
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