E-Newsletters: A Consistent Monthly Income
Yesterday I told you how building your own money-making website can give you the confidence to believe you’re a writer.
But, if you’re not ready for a website yet, that’s okay. There are many ways to diversify your income as a writer.
For instance, adding a new service to offer your clients is a great way to diversify your income. It helps you bring in new clients, as well as secure more projects from your existing clients.
This raises your value, because you can do more things for each client.
One of my favorite, simple services to offer is e-newsletters.
An e-newsletter is basically a formatted email that provides valuable content to the subscribers. You likely already receive weekly, bi-weekly, or monthly e-newsletters from various companies.
These emails are critical to maintaining a relationship over time between the subscriber and the person (or business) sending them out. That way, when the time is right – and the reader needs a service or product – the e-newsletter publisher will be the first person on the prospect’s mind.
Since e-newsletters are mainly informative and entertaining, they’re a great, low-stress way to bring extra income to your writing business.
And, you won’t have to look outside your niche for clients, because almost every business can use an e-newsletter.
Here are a few other advantages of e-newsletters:
- Writing e-newsletters is something you can learn in a weekend. Plus, you’ll build on the writing skills you’re already learning from AWAI. Go here to learn more about the simple, repeatable format of e-newsletters.
- There are tons of clients, because so many people need e-newsletters. In fact, they’re one of the most effective marketing tools any business can leverage – including your own freelance business.
- Your clients will need a new issue of their e-newsletter at least once a month. This adds projects to your schedule that you can count on and plan for in advance. And, you’ll know you’re getting paid every month.
Action Step: Look at your email inbox. How many e-newsletters do you receive from companies? Look through them and study them for compelling elements and style. Maybe you’ll find something you can use in your own e-newsletters.
Also, I’d love to hear from you. How are you diversifying your income? Let us know in the comments.
If you haven’t read my article this week about other ways to diversify your freelance income, why not do that now? You can read it here.
Remember, having more than one plan is a great way to ensure your business success. Different revenue streams will help you avoid the “feast or famine” cycle known to many freelancers.
What steps have you taken this week to diversify your income?
The Professional Writers’ Alliance
At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »