It’s Decision Time …

We all have people we look up to in the freelance writing business. And the ones we respect the most are the Masters! They’re the people who have high-paying careers and are living their dreams.

What if you could talk to them and find out THE keys to starting or reigniting your freelance career? That’s exactly what I did, and I’d like to share with you what I’ve learned.

Bob Sands here, joining you for The Writer’s Life this week. Each day I’ll be revealing one new “Masters” key to building and growing your copywriting career. With 2013 rapidly coming to a close and 2014 just around the bend, these keys could make all the difference in your future success.

The first key is from Rebecca Matter, AWAI’s Co-Managing Partner. Writing is in Rebecca’s blood. Her mom, whose novel, Rage Against the Dying, was published earlier this year, got her own start in copywriting right out of college.

What is Rebecca’s key to starting or growing a successful freelance business? Make a decision and get moving.

According to Rebecca, indecision is the one challenge that stops most aspiring writers from being successful – and slows down the success of many others.

If you’re just starting out, you need to decide which path you’re going to take to the writer’s life. If you need help choosing, check out Rebecca’s popular article, Choosing Which Opportunity to Start With. In it she helps you assess each writing opportunity individually, while taking into consideration your goals. That way you can choose the one that’s right for you.

If you’ve chosen the copywriting path, decide which niche you’re going to start with and start immersing yourself in that industry. You can always add other niches in the future, but pick one and get started. This will allow you to build some momentum in your business. And even if you change niches down the line, you’ll have experience marketing yourself and working with clients.

Once you’ve chosen a niche, it’s time to decide how you’re going to market yourself to clients and start doing something every day toward that effort. Even if it’s as small as researching 10 new potential clients, or adding a page to your website … one action a day can add up to a whole lot of forward progress in a month.

So, wherever you are today, identify the next decision you need to make … make it … and then get moving. Don’t wait until you take another course, read another book, or attend another seminar. There will always be “one more something.”

Take it from Rebecca … she has played a major role in helping many dreams of the writer’s life come true.

What decision do you need to make today? I’d love for you to share it with me and your fellow AWAI members here.

And if you’re completely stuck and don’t know where to start, don’t worry …

I’ll be back tomorrow with the second key to successful freelancing from our next Master – Jay White. He’ll help you figure out where to begin … or where to begin again.

The Professional Writers’ Alliance

The Professional Writers’ Alliance

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Published: December 9, 2013

12 Responses to “It’s Decision Time…”

  1. I think the AWAI folks are psychic...

    I've recently taken the plunge from "student" to "practitioner," I have my first client, and I'm very excited about my future. But I am struggling with a decision:

    I love alternative health, as a niche. In fact, I'm writing a spec to send to a company that makes a product I love. But I also see great potential in focusing on local small businesses, where I landed my first client.

    How do I decide?

    Guest (Dona)

  2. My life is built around the needs of my daughter who has developmental delays. I'm a contributing writer to Plaid for Women's website. I get to write about the challenges and blessings of raising and living with a my very special daughter who recently published her own book titled, Do This Don't Do That. This gig doesn't pay but it's only once a month and I get to build my experience and a resume while writing about what I love.


  3. I am a professional journalist, produced script writer and fiction and non fiction writer. As all the advice to writers says, don't pay someone to find you work.

    Guest (Miriam Goodspeed)

  4. This article is very timely for me. I've signed up for several courses and haven't gotten around to trying all of them. Just last week, I made a decision to focus on what I really wanted to do. I'm an artist and I've also done picture books. I tried the e-newsletter route which was fun and easy (with MailChimp, anyway) but I enjoy blogging more. I already had two blogs: one to keep me illustrating and another just for musings on motherhood and being a woman in general. After reading a recent AWAI newsletter, I reread Nick Usborne's report on the one hour work week, revamped the motherhood blog so it can be a money-making website and created a third blog that features paper art and will hopefully be another money-making website. I plan to also put the word out about a resume writing service!


  5. I have had a very interesting life...a hard that I'd like to share. I started keeping journals about 10 years ago in hopes of beginning a memoire. A friend's daughter is a screenwriter in Los Angeles and we spoke about the process. She then told me to look on line for a writers group and that's where Barefoot Writers comes in. I'm ready to begin, I just need to learn how.


  6. I am a really new newbie but the niche I want to begin with is senior fitness. I have a couple of people to contact and will do so within the week. It's my main passion at this point. Am looking forward to getting on track. mikiel

    Guest (Mikiel )

  7. Thanks for the article, Bob! My decision for the day was to start researching potential clients. *gulp* You're right, though...with each step, I can see my goal of the writer's life inching ever closer. Still seems so far away, but I guess if I take it one day at a time, I'll get there sooner than I think (hopefully)!

    Kyle F

  8. I'm ready to start but so overwhelmed! I don't know where to begin. I have a pile of short stories, would like to begin a book, have everything set up to do this but I walk around, sit down, walk around some more. I think I'm just afraid, and I'm not sure of what! It's driving my husband crazy but I think I just need the confidence that I CAN do this!

    Guest (Susan)

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