Start Where You Are
It’s day two of this week’s The Writer’s Life, and I’m back with another key to starting or growing your freelance career – from the Masters.
Most people know Jay as the “King of Autoresponders” …
But what they don’t know is that Jay’s foray into copywriting was fueled by frustration in the insurance industry. He wanted a change (like so many do!), so he answered an ad to write copy for radio commercials. He honed his craft and along the way developed a talent for writing short copy, especially emails. Once he went freelance, he never looked back.
The takeaway from Jay? Start where you are.
Jay found out he liked writing for a few different industries, but had an affinity for writing short email copy that got results. So that’s what he focused on.
Many people believe they could never make money writing for a niche they really love. Not true, says Jay. Tapping into an area you’re passionate about can be the shortest path to success.
His advice is to assess the areas in which you have more knowledge, more experience and more devotion than the typical person. Take some time to identify your talents, abilities and interests.
Often we sell ourselves short on both the depth and breadth of our own knowledge. Here are some tips if you get stuck:
- Talk to family members or friends and ask them what they feel your talents are.
- Take an online assessment by searching for “finding your strengths.”
- Ask yourself the question, “What would I do, if money weren’t an issue?” The answer to that question will often be where your interest and experience intersect.
It’s also vital to continue to learn as much as you can about your niche, once you identify it. Get more familiar with the industry and the companies in it. Mingle with other copywriters. Go to events like AWAI’s Web Copywriting Intensive and learn from both the experts and peers.
Jay White believes that if he could do it, any of us can!
What areas are you passionate about? I’d love to know what you’re working on right now. Feel free to share in the comments section.
Join me tomorrow for the one question from Nick Usborne that, when you ask and answer it, will help you get a strong start in your freelance career or elevate it to a higher level.
The Professional Writers’ Alliance
At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »