Tradition be Damned

Today is “New Year’s Eve-Eve.” Tomorrow, or so tradition goes, you’re supposed to be making New Year’s resolutions.

Tradition be damned. I’m urging you not to make any resolutions.

I know this sounds strange, but I have a reason for telling you this. Let me introduce you to Karen, one of AWAI’s Circle of Success members. We were about to start one of our COS targeted learning program sessions, when Karen sent me this message …

Hi everyone! I’ve got great news … I have two paying jobs already! One from Job Fair and the other from the Direct Response Jobs site.

What makes this remarkable is that Karen probably isn’t that much farther along than you are in your training. This leads me to tell you why …

You should not make a New Year’s resolution this year …

For many years I’ve believed New Year’s resolutions are a waste of time. All too often, we resolve to accomplish something we’ve had limited success achieving in the past. Like losing 25 pounds … or going to the gym every day … or being a better person. These may be great ideas, but they’re just not easy to accomplish.

So, instead of making a resolution this time of year, I set SMART goals like we talked about a couple of weeks ago. And instead of resolving to accomplish those goals, I take that first real step.

This brings me to Karen’s message during our COS session. Quite simply, she wouldn’t have gotten one of her jobs if she hadn’t gone to this year’s AWAI FastTrack to Copywriting Success Bootcamp and Job Fair.

I haven’t had the opportunity to ask Karen directly, but I can’t help but wonder something. If she hadn’t gone to Bootcamp a couple of months’ ago, I wonder if she would’ve had the confidence to go after the job posted on the Direct Response Job site.

I see this a lot. Bootcamp energizes everyone who attends. It’s not only a training seminar; it’s a confidence builder. If you’re just starting out as a copywriter, Bootcamp boosts your confidence. Even if you’ve been writing copy for over 15 years – like I have – Bootcamp boosts your confidence.

How’s this work? Simple … by the time you leave, you’re more skilled. You’ve learned the latest copywriting secrets and strategies from Master Copywriters and marketers. You’ve had the opportunity to see these secrets and strategies in action.

When will you feel you’re truly a copywriter?

But there’s something even more important going on here. At Bootcamp you have the opportunity to chat directly with these Master Copywriters. When you do this, you gain an intangible sense of belonging. First-time attendees have told me many times that this was the first time they truly felt they were a copywriter.

But there’s also something very tangible you gain by going to Bootcamp. It’s the only way you can go to the Job Fair. Job Fair opens up opportunities you could get nowhere else. Such as the opportunity Karen had when she chose, and then submitted, her spec assignment that landed her that paying job.

So, let’s go back to what I started talking about in the beginning. About New Year’s resolutions.

If you’re serious about your success as a copywriter …

If you want to achieve that success faster …

If you want to put yourself in line for a good-paying copywriting job …

DO NOT resolve to go to Bootcamp this year …

You read that right. Don’t make a New Year’s resolution to go to Bootcamp. Instead … take a real, positive step right now toward your copywriting success. Make going to AWAI’s 2014 FastTrack to Copywriting Success Bootcamp and Job Fair a SMART goal. And what’s the first action step to attaining that goal?

Quite simple. The first step is to let Katie Yeakle tell you about the 2014 Bootcamp Early Bird Special … and the deep discount you’ll get if you sign up right now.

That discount is great news, I know. But that’s not all. By signing up right now, you make Bootcamp affordable, because you don’t have to pay everything all at once. It’s an ideal situation for you.

So, Click here right now to learn more about the 2014 AWAI Bootcamp Early Bird Special. There’s no obligation. Just the opportunity to make a huge, positive change in your copywriting career. But don’t wait. AWAI can’t offer this deep discount for very long. Do it now!

I hope to see you at Bootcamp so we can chat and get to know each other better. Until then …

Keep reading … and keep writing.

The Professional Writers’ Alliance

The Professional Writers’ Alliance

At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »


Click to Rate:
No ratings yet
Published: December 30, 2013

Guest, Add a Comment
Please Note: Your comments will be seen by all visitors.

You are commenting as a guest. If you’re an AWAI Member, Login to myAWAI for easier commenting, email alerts, and more!

(If you don’t yet have an AWAI Member account, you can create one for free.)


This name will appear next to your comment.


Your email is required but will not be displayed.


Text only. Your comment may be trimmed if it exceeds 500 characters.

Type the Shadowed Word
Too hard to read? See a new image | Listen to the letters


Hint: The letters above appear as shadows and spell a real word. If you have trouble reading it, you can use the links to view a new image or listen to the letters being spoken.

(*all fields required)