You Need More Than One Client

Yesterday we talked about how to avoid putting all your eggs in one basket.

Today I want to make sure you don’t make the same mistake I see a lot of beginning freelancers make …

Relying on work from only one client.

At first, it’s great. You have enough work, and it’s all for the same company … so you get used to a certain flow. But, you need more than one client to protect yourself from the slow times or changes that can occur at your main client’s company.

Even when you have plenty of work from one client, you should still continually market your business and bring on new clients. This helps protect you from having to start from scratch if one client’s work should dry up. It also prevents long gaps between paying assignments.

Here are four tips for securing more than one client:

  1. Never stop marketing your writing services – even if you have more work than you can handle. If you fill up your schedule months in advance, and clients are still coming to you … great! Book them for the future or refer them to another writer for a “finder’s fee.”
  2. Turn to different sources to find projects. Don’t rely on only one job board. Projects can come from your freelance website, social media efforts like LinkedIn, other writers, past clients, and referrals – just to name a few.
  3. Ask for referrals. This keeps the flow of potential clients from drying up, and it’s much easier to get clients through referrals than by cold calling.
  4. Let everyone know you’re looking for clients and projects. People can’t help you spread your message if they don’t know you want the work. It may sound silly, but it’s important. Make sure you tell everyone you know – including your potential clients – that you’re available for hire.

Action Step: Tell five people that you’re a writer available for hire. Here are a few ideas to get you started: add it to your social profiles, say so on your website, or send an email.

Tomorrow, I’ll reveal my favorite way to diversify income and make extra money with writing.

Until then, check out “8 Ways to Diversify Your Freelance Incomeand connect with me on twitter or leave a comment here.

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The Professional Writers’ Alliance

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Published: December 3, 2013

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