Get Out on Stage

Loralei here, on my last day as guest writer for The Writer’s Life.

I’ve shared a lot with you this week on how improv techniques can help you start (and keep on) writing.

You know how to stay in the now, and you’ve committed to your writer’s life and writing.

You’re saying yes more often.

You’ve changed your view by getting into character.

And … you’ve shortened your learning curve by studying the masters.

So, what else could I possibly tell you about improv and writing?

Only that, just like an improv actor taking the stage, now you have to get out there and do it.

Here’s where you can start …

Remember the exercise I gave you on Day 3(the one I asked you to save)? Where you chose a household item and imagined the character or prospect who would use it?

Today, you’ll take that exercise a step further. This should really get your creative juices flowing … and have you, once again, committed to your writing success:

  1. Write a short email ad (no more than 300 words) convincing the prospect to buy your product. You already know the reasons why the product will solve whatever problem your prospect has – now go out there and persuade her to buy it.
  2. Write five headlines or email subject lines for the ad that capture your prospect’s attention. Try an urgent approach. Or a soft-sell. Or something unique and intriguing.

If you get stuck, read Michael Masterson’s Why This Headline Works or Michele Peterson’s Writing Effective Short-Copy Emails.

These two exercises give you an opportunity to practice tapping into the mind of a prospect … and practice some copywriting techniques.

Plus, the simple act of writing is powerful – it means you’re taking action and shows your commitment to this career path. And, it provides great experience as you go after paid projects.

Let me know how you did in the comments.

It is my hope you take the steps we discussed this week to create the writer’s life you’ve always dreamed of.

As William Shakespeare said so eloquently (and it applies to improv, writing, and life):

”All the world’s a stage, and all the men and women merely players.”

Come play on the writing stage. I’ll be waiting for you.

The Professional Writers’ Alliance

The Professional Writers’ Alliance

At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »


Click to Rate:
No ratings yet
Published: January 24, 2014

4 Responses to “Get Out on Stage”

  1. You can't steal second base with one foot on first. So sooner or later, writers just need to take the leap and WRITE!

    Don't get bogged down in trying to predict an outcome. Just do what you do best and put pen to paper or fingers to keyboard. The rest will take care of itself.

    Loralei, I'm thoroughly impressed with your series this week. Your words are thought provoking, yet you have a talent for challenging folks without being offensive. Bravo, indeed! And please come back for an Encore!

    RNin2013January 24, 2014 at 10:58 am

  2. As a salesman once she enter the establishment. I approached her with concerns of helping finding exactly what she needed.

    Her concerns for her children nuritional needs. Once this was satisfied, than I was able to help with whatever she needed for herself.

    The learning this was no matter, even she don't purchase anything today, she understand I felt concerns for what was important for her.
    I believe she would returned to purchase other appliances whenever she needs it.

    Otis A DrakefordJanuary 26, 2014 at 9:53 am

  3. To whom this may concern thank you for all the information and it very positive but I'm looking for a little help in writing a book my first fiction novel if you can send a little information on what will get me started thanks again.

    Guest (Karon)January 26, 2014 at 3:26 pm

  4. Hi Loralei, This was a great exercise and I did an e-mail on Bounty Select-a-size paper towels.
    Next month, I am meeting with a couple of other future writers in the area to do a peer review.
    This is one of the pieces I'll take to that.

    Nancy TossellJanuary 27, 2014 at 6:00 pm


Guest, Add a Comment
Please Note: Your comments will be seen by all visitors.

You are commenting as a guest. If you’re an AWAI Member, Login to myAWAI for easier commenting, email alerts, and more!

(If you don’t yet have an AWAI Member account, you can create one for free.)


This name will appear next to your comment.


Your email is required but will not be displayed.


Text only. Your comment may be trimmed if it exceeds 500 characters.

Type the Shadowed Word
Too hard to read? See a new image | Listen to the letters


Hint: The letters above appear as shadows and spell a real word. If you have trouble reading it, you can use the links to view a new image or listen to the letters being spoken.

(*all fields required)