Review and Refresh – Your Life Is Now

My 12-year-old son has been a Star Wars nut since he was five. Do I have to tell you how many times I’ve watched one of the Star Wars movies over the past seven years? I’ve lost count!

But every time we sit down and watch, I see something new. And it’s not always just something in the movie …

By watching these (by now) very familiar stories, I often get fresh insights into other things going on in my life. Somehow, maybe because the movie is already familiar, my brain is free to open up new thought processes.

The same thing happens when you review or reread a book, special report, or even a copywriting course. Which brings us to today’s action step …

Your Life Is NOW! Action Step #4: Review and Refresh

No matter what you do for a living, your skills can become stale if you don’t refresh them regularly. That’s one of the reasons so many copywriters continue to come back to Bootcamp year after year.

And it’s why today’s action step is to review a copywriting program and get a refreshed perspective on a specific skill.

If you have AWAI’s Accelerated Program for Six-Figure Copywriting or any other program that speaks directly to a project you’re currently working on — access it and read just one section today.

For maximum benefit, do this regularly …

For example, successful B2B copywriter Lane Sennett listens to the relevant chapter of Steve Slaunwhite’s Secrets of Writing High-Performance Business-to-Business Copy in her car before she tackles a new project.

Whichever course you choose, I guarantee you’ll get something new out of the material … simply because you, yourself, have evolved and are different now.

If you were at Bootcamp, you missed at least two or three of the speakers. I know this is true, because several sessions took place simultaneously. Go to your Bootcamp Home-Study recordings and watch at least one of them this weekend.

It’s by taking these steps to continually hone our craft that we become better copywriters.

To Becoming Better!

This week, if you’ve been with me, you’re taking action steps to take charge of your success NOW. So far, the Bootcamp-inspired steps have been to submit a spec, follow up with a marketer, promote yourself, and review and refresh your perspective on a copywriting resource.

Each of these steps is good on its own, but combined, they’re a powerful force to take your copywriting business to the next level …

And isn’t that what you want? I know I do!

Please come back and leave me a comment about something new you learned after taking today’s Review and Refresh action step.

Because your life is NOW … Write On!

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The Professional Writers’ Alliance

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Published: January 16, 2014

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