This Builds Freelance Businesses More
Than Anything Else …
As copywriters, we know it’s crucial to find the hidden, deeper benefit in any product or service we promote. In life, I’ve found it’s important to do the same whenever I encounter an obstacle.
If you were with me yesterday, you know I used to view my job as a major barrier to building my freelance business. But, after looking at my situation with fresh eyes, I saw several benefits. One, in particular, was the deeper benefit that many new copywriters crave. In a word, it’s confidence.
Now, if you’re wondering how a job creates confidence, let me explain. Thanks to my job, I didn’t have to be a successful copywriter overnight. The need to earn money quickly was almost non-existent.
Now, some will say this lack of urgency means you’ll never move forward. And they can be right. But it also means you can take the time to try different things and build your confidence at your own pace. And, as most successful freelancers will tell you, confidence is critical when it comes to creating your business. I know it has been for me.
For example, you can try different niches without the pressure to choose one right away. When I first started, I was sure I would be a natural health copywriter. Now, I’ve discovered that I love writing for the business opportunity and financial niches.
The same goes for clients. I now know the type of client I like to work with. Equally important, I know the type of client I’d rather avoid. You, for example, may find that helping small business owners is gratifying. Or, you might prefer interacting with marketing managers in medium-sized companies.
Either way, your job can be a vital tool for creating your version of the writer’s life. It gives you time to try different niches and clients, with less pressure or financial worry. You can take the time to decide what you like best. That’s a sure confidence builder!
And, there’s another benefit. You can also develop the confidence to “fire” clients. Trust me, when you don’t click with a client, there’s nothing more liberating than letting him or her go. Plus, I’ve found it always opens doors to better opportunities.
What about you? Are you balancing your job with your fledgling freelance business? Or, are you wondering whether you can? I’d love to hear how you’re leveraging – or hoping to leverage – your job to create your writer’s life. Share your comments or questions here.
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