When You Don't Know Where to Start …
So far this week, I’ve told you how having a job allows you to try different things when it comes to developing your freelance business. Even better, you can take advantage of opportunities without worry or pressure.
But, if you’re wondering where to start, this is, perhaps, my most important point: start small and build on each success. Your job gives you the capacity to do this. And, if you’re like me, gaining confidence in your abilities often happens one step at a time.
So, even if you haven’t finished the Accelerated Program for Six-Figure Copywriting, don’t wait for an opportunity to drop in your lap. Start setting up your website. Volunteer to write for your church newsletter. Write a lead-generation report for your dentist. You’ll get experience, testimonials, and more importantly, belief in yourself.
From here, you’ll be ready to move into paid work. Begin by asking people you know. I started by redoing my financial advisor’s website. She then referred me to people she knew, and I went on from there.
What you’ll find is that many local businesses not only appreciate your copywriting skills, they really need your help. Eventually, you’ll grow comfortable in giving advice. This is a great time to start offering marketing analyses for your clients. When you do, you’ll become more than a copywriter. You’ll be a trusted advisor. As you climb the ladder to larger clients, you’ll bring this persona – and confidence – with you. This will make it easier for you to command higher fees.
And, of course, be sure to take advantage of any opportunities that come your way. This may mean you’ll occasionally do something for “free.” However, if it’s an opportunity like working for Dan Kennedy, your job will provide you with the freedom to go for it.
Now, you may be worried about having enough time to do this while you’re working. However, I can assure you, all of this is possible, based on my own experience. You’ll be busy, that’s for sure. But you won’t mind that because you’ll enjoy what you’re doing, and it’ll feel good to know you’re working toward the writer’s life.
There’s one more, very important benefit I’ve experienced because I decided to keep my job while building my freelance business. It’s a great way to grow your skills and get new clients at the same time. I’ll tell you more about it in my final segment tomorrow.
The Professional Writers’ Alliance
At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »