Come and See …
Getting more potential clients to discover what you can do for them makes it much easier to grow your business – that’s freelance marketing 101. So, how do you get people to notice you?
Jen Adams here, continuing our list-building discussion this week. We’ve already covered the basics of list building and lead magnets to get names. Today, I’m going to show you how to get more people coming to your website to check out what you have to offer and add themselves to your list.
This additional flow of eyeballs to your personal services page is called “traffic” in the internet world. Unlike traffic on the interstate, more traffic here is a very good thing.
So, where does traffic come from, and how can you get more?
Traffic flows to you and your website from people you get interested in you based on what you’re doing elsewhere on the web.
Often, this means the top traffic sources for your freelance website will be from people who see your name and a link back to your site in places where you’re an active commenter, content sharer, or video maker.
So, you want to be thoughtful about what you’re doing to pull people to you. But more importantly, you want to be active where prospective clients will see you, get curious, and come to check you out.
Here are three things you can do now:
- Join social media groups that are relevant to your niche. Start commenting and sharing good information.
- Find several popular blogs in your niche. Become a regular reader and comment on posts. But don’t just say, “Great post” … offer new insights, answer questions, and participate in the conversation.
- Look for forums dedicated to topics in your niche. Register and start participating in the discussions, being sure to include your website link in your profile and signature. Pay special attention to forums where marketers and decision makers in your niche spend time, as you’ll be more likely to attract new clients in these spaces.
These are all small steps. And today’s action step is to pick one and get started! Share your choice in the comments. Or, read more about how this works to build business for you in Jason Gaspero’s piece, “How to Find, Lure, and Hook ‘Trophy-Sized’ Clients for Your Freelance Business.”
And stay tuned for tomorrow’s message … I’ll show you how to use the list-building steps we’ve been discussing to get more results in other parts of your business life, too.
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