Ways to Build Your Business


It’s an important part of the writing game …

In order to have a profitable freelance writing business, you need people to pay you for your skills.

And that brings us to the third part of my formula …

Building your business.

Whether you’re just starting out, or you’re already up and running with all the clients you can handle, you need to do business-building activities on a regular basis.

It’s the only way you can rest assured you’ll always have clients who understand your value and are willing to pay you what you’re worth.

Ideally, you’ll do something every day … but at the very least, a couple times a week.

Not sure what to do? Here are some business-building tasks to try:

  • Set up a LinkedIn profile
  • Choose a niche
  • Research 20 new prospects in that niche
  • Write or update a page on your self-promotion website
  • Follow-up with a client about additional work
  • Join a social media group where your clients hang out and get involved in the conversation
  • Send out a relevant case study to prospects

Any one of these things has the potential to add more money to your business.

And, just as I recommended you schedule your writing time, I highly recommend you also schedule your business-building activities.

That way you won’t put them off. And you’ll ensure you won’t become a writer with just a lot of skills, but no clients.

So, there you have it … my formula for a profitable freelance writing business.

  • Write every day;
  • Add or improve your skills regularly; and
  • Continue to build your business (even when you’re booked solid!).

Now, I’m not saying you need to break up each day this way, nor do you need to spend equal time doing all three things.

But, to be a successful freelance writer, you need to write, you need to continually improve and/or add to your skills, and you need to build your business.

What will you do this week to build your business? Share with me here, or post any questions you have about business-building.

And tomorrow, I’ve got a surprise for you …

One that will help you land clients this year.

The Professional Writers’ Alliance

The Professional Writers’ Alliance

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Published: February 13, 2014

5 Responses to “Ways to Build Your Business”

  1. Dear Rebecca, Great idea and formula for building a profitable freelance business. I think that money remains a vital role here. No one does business for fun or as a hobby. Instead, we do business to make money, that's why it's called business. Or else what will you do when responsibilities come banging on your door,as a reward for all the effort,and ideas,time,resources spent on a business. A good income is the best motivation for me. I aspire to learn B2B copywriting this week,and land my first paying client. That will give me all the energy to stay focused and write occasionally, and also work on improving my skills.


  2. Hi Rebecca!
    Thanks, always appreciate your advice.

    To help get my B2B copywriting business off the ground, I plan on narrowing down my niche and updating my LinkedIn profile.

    This year (2014) is going to be busy for me; I can't wait until I can put all my energy into my copywriting instead of first my full-time job and then focusing on copywriting.


  3. Last week I became a seller on Amazon. One particular product really attracted a lot of buyers. I sold out in 2 days. My next order of inventory was replaced early this morning, nearly selling out again, in one day. Many buyers returned to a new listing for additional accessories directed from a thank-you note for the original purchase. Many original buyers purchased 1,2,or 3 additional items. Planting my leads initially and toward the ending of a thank-you note, worked well.

    Guest (Terri S)

  4. Rebecca, Writing in your niche and always perfecting it is good advice. Building the business is good advice, but how does one do that? If it is not too difficult, specifics please? Thank you. Patricia J. R. Slocum


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