Ways to Build Your Business
It’s an important part of the writing game …
In order to have a profitable freelance writing business, you need people to pay you for your skills.
And that brings us to the third part of my formula …
Building your business.
Whether you’re just starting out, or you’re already up and running with all the clients you can handle, you need to do business-building activities on a regular basis.
It’s the only way you can rest assured you’ll always have clients who understand your value and are willing to pay you what you’re worth.
Ideally, you’ll do something every day … but at the very least, a couple times a week.
Not sure what to do? Here are some business-building tasks to try:
- Set up a LinkedIn profile
- Choose a niche
- Research 20 new prospects in that niche
- Write or update a page on your self-promotion website
- Follow-up with a client about additional work
- Join a social media group where your clients hang out and get involved in the conversation
- Send out a relevant case study to prospects
Any one of these things has the potential to add more money to your business.
And, just as I recommended you schedule your writing time, I highly recommend you also schedule your business-building activities.
That way you won’t put them off. And you’ll ensure you won’t become a writer with just a lot of skills, but no clients.
So, there you have it … my formula for a profitable freelance writing business.
- Write every day;
- Add or improve your skills regularly; and
- Continue to build your business (even when you’re booked solid!).
Now, I’m not saying you need to break up each day this way, nor do you need to spend equal time doing all three things.
But, to be a successful freelance writer, you need to write, you need to continually improve and/or add to your skills, and you need to build your business.
What will you do this week to build your business? Share with me here, or post any questions you have about business-building.
And tomorrow, I’ve got a surprise for you …
One that will help you land clients this year.
The Professional Writers’ Alliance
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