Won't You Share Your Name?
Jen Adams here, all set to get you more people to tell about your writing skills.
Yesterday, I explained what we mean by a “list” in the world of direct marketing, and encouraged you to start building your own list.
Today, we’re going to focus on how to get more people to put on your personal list.
Now, you don’t want to just throw anyone’s name on your list and start sending messages. When you contact people without their permission, your message is less effective.
A better plan is to get people to give you permission to contact them … to invite you into their inboxes, mailboxes, and personal lives.
This is the essence of list building – getting permission to market to someone in a way that makes him or her happy to see a message from you.
So, how do you get that permission, and get people to willingly give you their contact details?
One of the best ways is to offer them something in return for their personal information.
In direct-response marketing, this “something” is known as a lead magnet … and it’s an excellent way to get people to give you permission to stay in touch.
Lead magnets are usually short special reports on a topic that’s of great interest to your potential customers.
For example, a diet product website might offer “10 Tips to Lose Weight Fast” or “7 Foods for Skinnier Calves.” To get the free report, visitors enter their contact information in a special sign-up box (usually their name and email address). That triggers an automatic email (or “autoresponder”) where the recipient is given instructions for downloading the e-report. It also allows the company to add the person to their marketing list, since he or she has “opted in.”
Now, these special reports don’t have to be anything long or fancy. Many are fewer than 20 pages – and some are as short as three or four pages.
Length isn’t what counts here. What matters is that you provide a report compelling enough for the target audience to willingly share their contact details.
That’s good news for you, because all the persuasive writing skills you learn in AWAI’s Accelerated Program for Six-Figure Copywriting can help you create a very attractive special report for any audience you’re interested in reaching.
So, all you need are a few ideas … and today’s action step is to go out and find some!
Visit a few of your favorite websites. What are they offering in exchange for your name and email address?
Think about what you like about what you see – and how you could use what’s working for them in your own business.
If you’d like to take your learning that much further, sign up for a few lead magnets and check out what’s inside.
Share what you learn and your new ideas in the comments – I’m excited to hear about what you find. Plus, tomorrow, I’ll tell you how to get more people to come and find you, so they can add themselves to your list.
The Professional Writers’ Alliance
At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »