B2B Writing Success Hosts Free Teleconference with Steve Slaunwhite on Becoming a Lead-Gen Specialist

In a B2B company the marketing director is judged by the success of their lead-gen activities. It’s no wonder that 61% of them say that lead-gen is their #1 concern.

And it’s no surprise that a freelance copywriter with lead-gen skills is very valuable to them.

In this special teleseminar on Friday, March 21st at 2p.m. Eastern Time, Steve Slaunwhite gives you an inside look at the direct response side of B2B copywriting.

Steve will reveal:

  • Why lead-gen is a high-value specialty
  • What types of copy are used in lead-gen writing
  • How lead-gen can open the door to other services
  • The difference between strategic copywriting and “just writing”
  • And much more!

You’re also going to get a peek into Steve’s new program Become a Lead-Gen Specialist: Earn Top Fees Writing B2B Emails, Landing Pages, and Ads that Sell.

Find out why lead-gen is always top of mind with marketing managers and how that can make you stand out among other B2B copywriters.

This is a special event sponsored by AWAI and B2B Writing Success that is free and open to ALL interested in learning more about becoming a lead-gen specialist. Access instructions can be found here.

Join us for this very special event!

Become a Lead-Gen Specialist

Become a Lead-Gen Specialist: Earn Top Fees Writing B2B Emails, Landing Pages, and Ads That Sell

Lead-Gen Specialists help B2B firms attract new prospective customers and names for their marketing list. Tied directly to bottom-line growth, lead-gen copy commands top fees and is always in demand. Learn More »


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Published: March 20, 2014

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