American Writers & Artists Institute Announces New Program Dedicated to Lead Generation

Delray Beach, FL — March 27, 2014 ― B2B marketing managers everywhere say finding fresh customers and contacts is a serious issue. In fact, eMarketer reports that 62% cite lead generation as their number one business challenge, and most firms are constantly looking for help with their lead generation efforts.

In response to this need, American Writers & Artists Institute (AWAI) has just released a new program dedicated to the challenge of writing lead-generation messages. In Become a Lead-Gen Specialist: Earn Top Fees Writing B2B Emails, Landing Pages, and Ads That Sell, copywriters will be guided through all the stages of a successful lead-gen campaign and equipped with everything needed to market themselves as Lead-Gen Specialists.

Become a Lead-Gen Specialist was designed by noted B2B expert Steve Slaunwhite. Slaunwhite is an internationally award-winning copywriter, author, speaker, and trainer. His books include The Wealthy Freelancer, Start & Run a Copywriting Business, and The Everything Guide to Writing Copy. He is also the author of AWAI’s popular Secrets of Writing High-Performance B2B Copy program.

In Become a Lead-Gen Specialist, Slaunwhite offers a step-by-step guide to success as a lead-gen writer. Each module contains industry best practices, examples, and even templates that can be used to help any B2B client achieve outstanding results.

“By the end of my new program, participants will be able to set themselves apart from B2B content writers and truly claim the title of Lead-Gen Specialist. They’ll move into a lucrative area of the B2B writing world, and one that speaks directly to B2B firms’ top business challenge,” says Slaunwhite.

Become a Lead-Gen Specialist also contains bonus materials, such as a pricing guide, a lead-gen project simulation, and a tutorial on how to best showcase samples to land more clients.

To find out more about Become a Lead-Gen Specialist: Earn Top Fees Writing B2B Emails, Landing Pages, and Ads That Sell and AWAI, please visit:

About American Writers & Artists Institute
American Writers and Artists Institute (AWAI),, has been publishing direct-response copywriting and graphic design home-study programs since 1997. Their mission is to help people develop the critical skills to acquire financial security, independence and freedom. AWAI equips members with the tools and connections necessary to land clients, start working professionally, and earn money fast. And through their free site, businesses can find and hire skilled AWAI members quickly and easily. For a complete list of programs and more information about AWAI, please visit the site or call (866) 879-2924.

Media Contact: AWAI Marketing Team,

Published: March 27, 2014