Give Yourself a Competitive Advantage, with Social Media
Over the last few days I’ve been trying to explain the huge opportunity there is for freelancers in the world of social media.
This is particularly true if you’re an online writer or copywriter … or plan to become one soon.
In today’s article I’m going to address any lingering doubts you might have by answering the three questions about social media I’m asked most often.
Here goes …
Q: Isn’t it too late? Aren’t there already enough “social media experts” out there?
A: I get asked this a lot. The simple answer is no, it isn’t too late. Far from it.
First of all, as I’ve explained in the first article in this series, the social media industry is growing fast, and will continue to grow for years to come. We’re nowhere near a plateau in the growth of social media marketing, or in the demand for trained social media experts. Not even close.
Second, most of the existing experts out there are experts in the technology and process of social media marketing. They’re not social media writers and copywriters. There’s a huge gap here, waiting to be filled. The industry desperately needs more social media writers … and consultants who understand the power of good writing.
Q: If I get trained in social media, how can I set about finding clients who will hire me?
A: Good question. For most people getting into the social media industry at the ground floor, it’s hard to get those first few jobs.
But for you, if you already work as an online writer or copywriter, it’s pretty simple. Like I said in the last article … just add a Social Media tab to your website. And next time you’re talking to a client or prospective client about a writing project, simply ask …”Would you like social media with that?” Not those exact words, of course. But you get the idea. Social media becomes a simple upsell from the writing work you already do.
Q: If I add social media to my lineup of writing and copywriting services, won’t that confuse people?
A: I like this question, because it speaks to the importance of remaining focused on your strengths as a writer or copywriter. And it makes sense to stick with your core strengths and not confuse people by offering unrelated services.
However, in the case of social media services, there’s no problem here. As I mentioned in an earlier article, the core skill companies are looking for is “social writing.” To add social media to your services makes absolute sense for a writer and, far from putting clients off, it will actually make them feel more confident in all the services you offer.
In a nutshell, it gives you a competitive advantage.
OK, that’s it for this week, and this series.
I hope you now have a better understanding of how social media has become central to every company’s online marketing plans, and why this represents such a huge opportunity for freelance writers and copywriters.
Don’t wait too long. You want to get yourself trained and then grab this opportunity now, BEFORE thousands of other freelancers jump in … not after.
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