How You'll Make Money as
a Social Media Writer

This is the third in this series of articles on social media marketing.

If you’ve read the first two, you should now know – for a fact – there is a huge opportunity here for freelancers.

Billions of dollars will be spent on social media this year, and a small slice of that money can be yours.

So how, as a freelancer, can you present yourself to companies and get them to pay you for your work?

There are two distinct areas in which you can contribute.

Opportunity #1 – Offer your writing skills

As I mentioned in yesterday’s article, while most companies have a good handle on the technology and process of using social media, they fail badly when it comes to the tone, voice and quality of the writing.

This gives you an opening in a variety of areas:

  • Launch a company’s new Facebook page or Twitter account from the ground up, and train their in-house staff how to use them. (Charge $2,000 – $4,000.)
  • Write their Facebook updates, Google+ posts, tweets and YouTube scripts on an ongoing basis. (Charge $2,000 – $5,000 a month.)
  • Write their web content so it becomes more “social” and more likely to be shared through social media. (Open-ended income opportunity, depending on volume.)
  • Become the ongoing voice across all of a client’s social media channels when it comes to contributing to comment streams, answering questions, dealing with customer service issues and so on. (Between $1,000 and $5,000 a month, depending on the size of the client.)
  • Write entire social “campaigns” … from social media updates to website content and even product sales pages. (See next section … )

Opportunity #2 – Help companies as a social media consultant

That last option above was about writing complete “campaigns” as a social media writer.

Well, there’s a whole other opportunity in plain sight there. How come? Because too many companies are stuck on the idea of just adding new “stuff” to their social media channels, as and when they have something they want to share.

But what really smart companies do is have a social media strategy, create carefully planned campaigns, and use social media as part of the process to drive customers and prospects to their websites and actually make sales.

This is how all companies SHOULD use social media. But most don’t. They’re stuck in the habit of using social media on an ad hoc, unplanned basis.

This means you can make a lot of money by offering social media consulting services, like …

  • Write up an assessment or report on their current social media activities. (And charge them between $1,000 and $5,000 for the report.)
  • Write a complete social media marketing plan for your clients. (And charge them between $2,000 and $10,000 for the plan.)
  • Plan and execute social media promotional campaigns for your clients. (The revenue potential here is open-ended.)
  • Using simple online tools, provide your clients with monthly reports on their social media campaigns, and give them ongoing recommendations. (And earn anything between $500 and $5,000 a month, depending on the size of the company.)

In other words, there’s plenty of money to be made as a social media strategist and consultant. And, of course, you can be both a strategist and a writer. This is the perfect combination, because you can create a report with a list of recommendations, and then be the person who executes on those recommendations … so you make twice the money.

By the way, charging an hourly rate, social media consultants typically make between $75 and $200, depending on their expertise.

Over the course of these first three articles in the series, we’ve identified the opportunity and put a price on the work you can do for your clients.

In the next article we’ll explore how your expertise in social media can add value to everything else you do as a freelancer.

Make Money as a Social Media Marketing Expert

How to Make Money as a Social Media Marketing Expert

Everything you need to know to become a social media marketing expert, as well as four different ways to make money using that expertise. Learn More »


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Published: April 23, 2014

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