The Clear Path to Master Status
What do masters do? They never stop learning.
They constantly study their craft and learn new skills and techniques.
When I chose to become an expert at writing sales letters, I knew I would first need to learn all the elements of a successful sales letter. That was essential, before I could put them all together and write words that moved the reader to take action.
Where did I start?
I got “back to basics” and went through the Accelerated Program for Six-Figure Copywriting again. I did the exercises, created a swipe file, and copied successful sales letters by hand.
Once I had that solid foundation, I was starting to feel pretty confident. But I knew that, to really be a “go-to” copywriter – the kind that’s booked for months, I needed to be even better!
By really mastering each part of a sales letter …
I needed to know the high-level secrets for crafting a truly compelling headline, a masterful lead, and an offer prospects couldn’t say “no” to.
So, I invested in the The Masters Program. And I used it to build upon the information I’d learned from the Accelerated Program and really hone my craft.
In studying The Masters Program, I paid close attention to how each part of a sales letter built up to the next.
I started with headlines. I reviewed headlines to sales letters, emails, anything I could find. I practiced writing sample headlines for products and rewriting ones that could be stronger.
Next, I moved on to leads, and so on … until I had a masterful understanding of all the specific elements. Doing so helped cement my knowledge and allowed me to feel confident in my abilities.
Breaking down each element and mastering them one by one is a sure-fire way to solidify your skills.
The beauty is you can apply this concept to all parts of your business …
Here are three steps you can take to mastery:
Invest in a program and master the basics. Choose the program that provides you with a solid foundation for the type of writing you want to do.
Take your time and go through the program. Take notes and do the exercises. Pay close attention to each specific element.
Build on the basics. Your next step should be to take a specific program to strengthen your abilities. This will help you build on the information by breaking down each part into deeper detail.
If there isn’t a mastery program for the skill you want to learn, you can find other ways to build your knowledge. Watch specialized webinars or read books written by industry leaders.
- Break it down. Take the different elements of your chosen specialty and spend extra time mastering them one by one. When you feel confident at one element, move on to the next.
I’d love to hear about the steps you’re taking to master your writing skills. Please tell me in the comments section.
Tomorrow, I’ll show you ways to practice your one skill until you master it.
The Professional Writers’ Alliance
At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »