The Clear Path to Master Status

What do masters do? They never stop learning.

They constantly study their craft and learn new skills and techniques.

When I chose to become an expert at writing sales letters, I knew I would first need to learn all the elements of a successful sales letter. That was essential, before I could put them all together and write words that moved the reader to take action.

Where did I start?

I got “back to basics” and went through the Accelerated Program for Six-Figure Copywriting again. I did the exercises, created a swipe file, and copied successful sales letters by hand.

Once I had that solid foundation, I was starting to feel pretty confident. But I knew that, to really be a “go-to” copywriter – the kind that’s booked for months, I needed to be even better!

But, how?

By really mastering each part of a sales letter …

I needed to know the high-level secrets for crafting a truly compelling headline, a masterful lead, and an offer prospects couldn’t say “no” to.

So, I invested in the The Masters Program. And I used it to build upon the information I’d learned from the Accelerated Program and really hone my craft.

In studying The Masters Program, I paid close attention to how each part of a sales letter built up to the next.

I started with headlines. I reviewed headlines to sales letters, emails, anything I could find. I practiced writing sample headlines for products and rewriting ones that could be stronger.

Next, I moved on to leads, and so on … until I had a masterful understanding of all the specific elements. Doing so helped cement my knowledge and allowed me to feel confident in my abilities.

Breaking down each element and mastering them one by one is a sure-fire way to solidify your skills.

The beauty is you can apply this concept to all parts of your business …

Here are three steps you can take to mastery:

  1. Invest in a program and master the basics. Choose the program that provides you with a solid foundation for the type of writing you want to do.

    Take your time and go through the program. Take notes and do the exercises. Pay close attention to each specific element.

  2. Build on the basics. Your next step should be to take a specific program to strengthen your abilities. This will help you build on the information by breaking down each part into deeper detail.

    If there isn’t a mastery program for the skill you want to learn, you can find other ways to build your knowledge. Watch specialized webinars or read books written by industry leaders.

  3. Break it down. Take the different elements of your chosen specialty and spend extra time mastering them one by one. When you feel confident at one element, move on to the next.

I’d love to hear about the steps you’re taking to master your writing skills. Please tell me in the comments section.

Tomorrow, I’ll show you ways to practice your one skill until you master it.

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The Professional Writers’ Alliance

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Published: April 9, 2014

5 Responses to “The Clear Path to Master Status”

  1. Hi Michelle,

    Thanks for the helpful tips. I have been a member of AWAI and a "trainee" of the Accelerated Copywriting program for only a month and I've learned volumes about copy writingI already. I've also joined WWW, which has opened the doors to a virtual new universe of copy writing info and inspiration.

    To answer your question, I have joined 4 other new AWAI members to form a 'mini-review copy writing group'. Most of us write a short piece, usually a headline and a lead, to submit to the group 5 days a week. Each piece of copy is reviewed by each other member. Briefly.

    This process is very very conducive to internalizing all the principles we learn about in the Accelerated program and elsewhere.

    Guest (Lee Nourse)April 9, 2014 at 4:13 pm

  2. Hi Michelle, I have been a member of AWAI for about a month and am thoroughly enjoying what I am learning with this program. However, I do have a concern..I have not really picked which type of writing I want to do yet. I do like the sales letter writing, as that is all I have really done so far, so not very familiar with other types of writing. I guess I would ask what you suggest.
    Thank You!

    DebiApril 9, 2014 at 11:23 pm

  3. Hello Michelle, I've been in the Accelerated program for a few months and have discovered I don't like it. It takes me back to my days in radio, writing ads & jingles, which I didn't enjoy. What I have discovered is Web Research and have bought into this program. Do you recommend focussing on just the research or on writing about the results of the research. I feel comfortable doing both but was wondering what your take was on this 'Y' in the road. Thx.

    Will CraigJune 19, 2016 at 10:30 pm

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