You Can Be The Master They're Looking For

Michelle Durham here for my last day of The Writer’s Life.

All week I’ve been showing how you can become a master at one form of writing and set your business on a path of constant growth.

Today, I want to share with you my most important tip …

And AWAI gives you many ways to do it. Almost every AWAI program has a section on this topic, articles you can read, webinars you can attend …

Plus, if you ever have any questions, you can contact AWAI and they’ll be happy to guide you in the right direction.

Here’s what I’m talking about …

Promoting yourself as a specialist.

Direct-response copywriting is all about convincing the reader to take action. And promoting your services is about convincing potential clients you’re the copywriter who can grow their business.

Here’s some ways to do it:

  1. Set up your website. If you’re going to hang out your “open for business” sign, you really can’t afford to go without having a professional website. One that highlights the services you offer to clients. Tells readers what your copy will do for them. Addresses their concerns and provides them with a solution.
  2. Set up a LinkedIn profile. Did you know LinkedIn has over 135 million members around the world? A portion of those members are potential clients who need your services!

    Reach them by setting up a complete profile on LinkedIn. Use your skills to write a description that tells about your specialty and your educational background. Add a head shot and very clear information on how they can contact you.

  3. Set up your resume on If you don’t already know about, it’s a job board for AWAI members only. It’s where companies looking for direct-response copywriters can post jobs and find copywriters.

    Set up your premium resume to highlight your services to potential clients. Search job listings and contact companies when you find a job that fits your specialty. You’ll be amazed at how many potential clients will find you!

When you’re just starting out, promoting yourself might feel a little overwhelming. But consider it as an opportunity to practice your writing skills. And have fun with it!

Remember, there are tons of companies out there who need your talents to help them grow.

They’re looking for a “great” writer, and promoting yourself as a specialist will help them find you.

Today’s Action Step: Take advantage of different ways to promote yourself as a specialist. Then share your story in the comments.

Amazing things happen when you choose to master one form of writing …

You’ll be able to work as much or as little as you want … command higher fees … and have clients begging you to write for them.

All it takes is a commitment and a carefully planned attack … and before you know it you’ll be truly living the writer’s life!

The Professional Writers’ Alliance

The Professional Writers’ Alliance

At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »

Click to Rate:
No ratings yet
Published: April 11, 2014

1 Response to “You Can Be The Master They're Looking For”

  1. Michelle, I just want to thank you for all your advice and tips this week on becoming a master of one. I found it extremely helpful and enlightening. I'm still working on the Accelerated Program trying to balance that, practicing my writing, and my present job. However, everything you said made so much sense and made me feel so much less overwhelmed regarding how to get started and where to begin. Thank you.

    Sue Morin

Guest, Add a Comment
Please Note: Your comments will be seen by all visitors.

You are commenting as a guest. If you’re an AWAI Member, Login to myAWAI for easier commenting, email alerts, and more!

(If you don’t yet have an AWAI Member account, you can create one for free.)

This name will appear next to your comment.

Your email is required but will not be displayed.

Text only. Your comment may be trimmed if it exceeds 500 characters.

Type the Shadowed Word
Too hard to read? See a new image | Listen to the letters

Hint: The letters above appear as shadows and spell a real word. If you have trouble reading it, you can use the links to view a new image or listen to the letters being spoken.

(*all fields required)