You Can't Turn This One Off
Nothing makes the transition to the writer’s life stress-free like landing a client who you can rely on to pay you month after month, year after year.
This week we’re talking about retainer deals in The Writer’s Life. And what makes today’s opportunity exciting to me – besides the high fees – is that once a client starts doing this, it’s nearly impossible to stop.
Can you guess what it is?
I’ll give you a hint …
You’re reading one now!
E-newsletters provide a valuable marketing channel for many businesses …
They provide an inexpensive way to develop a relationship with prospects, and they allow a company (or service provider) to position itself as an expert in the industry.
But here’s the catch …
Once a business starts sending out an e-newsletter, their prospects and customers expect it to show up on a regular basis.
Which is great for you. Because it means they’re going to need good e-newsletter content written on a consistent, ongoing schedule.
It also makes writing e-newsletters the ideal retainer agreement opportunity.
Yet, despite the huge demand and enormous earning potential, it’s an opportunity most freelance writers don’t consider (at least not initially). And I’m not sure why …
The opportunity is ideal for someone needing to “break in” to the industry. To secure your writing services on retainer, clients usually just want to see a sample of your writing and a few thoughts on what kinds of content you would plan to cover in future issues.
And I’m not talking about “samples” of work for other clients. It can be just a simple article or two you’ve written, so they can get a feel for your writing.
One of the biggest opportunities for e-newsletter writers is providing content for professional service providers. People who provide a service or their expertise, such as accountants, lawyers, real estate brokers, architects, chiropractors, coaches and so on.
And there are 26 million professional service providers in the U.S. alone!
Plus, according to Michael Katz, author of Creating Email Newsletters for Professional Service Firms – A Step by Step Guide, you’ll be able to charge anywhere from $900 to $2,000 per issue – even if you’re just starting out.
Easy entry into writing … loads of potential clients … and high retainer fees.
Not too shabby, right?
And remember, once a company starts sending an e-newsletter, its customers and prospects expect to receive it. They can’t just “turn it off” one day.
So, even if you’re already on retainer managing a client’s social media as we discussed yesterday, you may also want to consider doing e-newsletters as well …
More money without having to find more clients!
Are e-newsletters for you? Do you have any questions about getting started? Post them here.
And then tomorrow, join me for our third retainer deal – which just happens to be the one with the most growth in the past couple years, and no end in sight.
I’ll even introduce you to one AWAI member who now employs three people to help her handle all the demand for this service!
The Professional Writers’ Alliance
At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »