You Can't Turn This One Off

Nothing makes the transition to the writer’s life stress-free like landing a client who you can rely on to pay you month after month, year after year.

This week we’re talking about retainer deals in The Writer’s Life. And what makes today’s opportunity exciting to me – besides the high fees – is that once a client starts doing this, it’s nearly impossible to stop.

Can you guess what it is?

I’ll give you a hint …

You’re reading one now!

E-newsletters provide a valuable marketing channel for many businesses …

They provide an inexpensive way to develop a relationship with prospects, and they allow a company (or service provider) to position itself as an expert in the industry.

But here’s the catch …

Once a business starts sending out an e-newsletter, their prospects and customers expect it to show up on a regular basis.

Which is great for you. Because it means they’re going to need good e-newsletter content written on a consistent, ongoing schedule.

It also makes writing e-newsletters the ideal retainer agreement opportunity.

Yet, despite the huge demand and enormous earning potential, it’s an opportunity most freelance writers don’t consider (at least not initially). And I’m not sure why …

The opportunity is ideal for someone needing to “break in” to the industry. To secure your writing services on retainer, clients usually just want to see a sample of your writing and a few thoughts on what kinds of content you would plan to cover in future issues.

And I’m not talking about “samples” of work for other clients. It can be just a simple article or two you’ve written, so they can get a feel for your writing.

One of the biggest opportunities for e-newsletter writers is providing content for professional service providers. People who provide a service or their expertise, such as accountants, lawyers, real estate brokers, architects, chiropractors, coaches and so on.

And there are 26 million professional service providers in the U.S. alone!

Plus, according to Michael Katz, author of Creating Email Newsletters for Professional Service Firms – A Step by Step Guide, you’ll be able to charge anywhere from $900 to $2,000 per issue – even if you’re just starting out.

Easy entry into writing … loads of potential clients … and high retainer fees.

Not too shabby, right?

And remember, once a company starts sending an e-newsletter, its customers and prospects expect to receive it. They can’t just “turn it off” one day.

So, even if you’re already on retainer managing a client’s social media as we discussed yesterday, you may also want to consider doing e-newsletters as well …

More money without having to find more clients!

Are e-newsletters for you? Do you have any questions about getting started? Post them here.

And then tomorrow, join me for our third retainer deal – which just happens to be the one with the most growth in the past couple years, and no end in sight.

I’ll even introduce you to one AWAI member who now employs three people to help her handle all the demand for this service!

The Professional Writers’ Alliance

The Professional Writers’ Alliance

At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »

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Published: April 16, 2014

13 Responses to “You Can't Turn This One Off”

  1. Rebecca, thank you for the awesome information I hope to get started soon,and thank you the confidence that you have given to me and others. Thank you again.

    Keith Huntley

  2. I am interested in the course on newsletters. I have written newsletters for companies in the past and done a good job - these were all done as hard copy newsletters. I love doing this. I took a few Web Page Design courses years ago, but am not proficient with this. I get hung up applying for writing jobs because they seem to want to have the writer manage the website and know certain software packages. What technology do I need to know to do newsletters and is this covered in the course?

    Guest (Robina)

  3. Hi Rebecca,

    May I know how many articles do clients usually require you to write per week or per month if it's a retainer contract? Would like to gauge the workload involved for this type of writing.

    Rgds Julia

    Julia Goh

  4. What will be the discounted price for email Newsletter program?

    Guest (Rebecca)

  5. Thank you for the information, Rebecca.

    My question is, where would the ideas for each email come from? Does the client typically provide the freelance writer with a list of topics in advance? Or is it the writer's responsibility to find the topics for each e-newsletter? If so, it probably requires the writer to have excellent knowledge about the client's business, doesn't it?


  6. How do I get started?

    Guest (Rebecca)

  7. A potential client asked me to look at their newsletter. Although they have some good content I am unimpressed with their presentation. Are there any AWAI resources that address enewsletter presentation? Also, can you suggest and good examples of enewsletters?



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