Get by With a Little Help from your Friends

Yesterday I shared three of the easiest ways I know to pick up new clients.

Among those was the tried-and-true method of letting friends and family know how you can help them – and their acquaintances as well. Anyone can do this.

Today, I want to emphasize how important building relationships with fellow copywriters can be to your future success. Your fellow copywriters can become your mentors, peers and lifelong friends.

When I first decided to travel down the road called the writer’s life, I had never met a single copywriter. Not one.

And, to be honest, it sometimes felt a little empty. Like taking an extended vacation all alone.

I had the training to become a good copywriter. I used my knowledge and personal networking contacts to find new clients. And I was making some progress.

But I didn’t have anyone there in the trenches with me … another copywriter who understood the challenges I faced and could celebrate the victories along the way with me. Someone who could shine a light on the occasionally dark road ahead.

Today, I’m blessed to have met hundreds of fellow copywriters.

Some have personally mentored me.

Like Joshua Boswell, my copywriting hero who answered numerous newbie questions when I first entered the field.

And Pam Foster, who organized a group of local copywriters to meet every month for dinner where we talked shop and encouraged each other.

Others have become my peers and friends.

Unselfish individuals who collaborate on headline and lead reviews … become accountability partners to prevent procrastination, laziness or fear from stealing our success … and give each other virtual high-fives as we pass new milestones on our journey.

I’ve even had the opportunity to pay it forward by answering questions from new copywriters and helping them get established. It’s one of the many fulfilling benefits of living the writer’s life.

Not sure where to meet other copywriters?

You can meet about 350 of them in October at AWAI’s FastTrack to Copywriting Success Bootcamp and Job Fair.

You see, it was during my first Bootcamp when I met Joshua and Pam.

It was my first Bootcamp when I first sat down across the table from copywriting legend Bob Bly during lunch and listened like a fly on the wall to absorb every extra nugget of copywriting gold.

And, it was my first Bootcamp when my fledgling copywriting business suddenly shifted from a leisurely Sunday afternoon drive to high gear in the fast lane.

I’m not here to sell Bootcamp. But I am here to say you’ll find no better event to meet the copywriting mentors and peers who will gladly help propel your business forward.

As you shift your own business into overdrive, there’s one more important lesson you need to learn. How to get past roadblocks that can stop your business in its tracks. I’ll share it with you tomorrow.

The Professional Writers’ Alliance

The Professional Writers’ Alliance

At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »


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Published: May 8, 2014

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