Go Where There’s Business to Be Had …
It’s Friday – and if you’ve been with me all week, I promised you’d start seeing results.
That’s because the simple, easy actions we’ve been doing together the past few days are actually … networking!
Now, the word “networking” absolutely makes me cringe. It brings up images of things that are boring, fake, and awful.
That feels fine. I can do that. In fact, it’s actually kind of fun.
And that’s the big secret. Once you make the mindset shift to stop dreading “networking” and simply focus on building real connections, amazing things happen.
I know this from my own experiences. And, if you’ve been following along this week, you’re no doubt feeling some new power in your life pushing your goals and relationships forward, too.
So, there’s just one last thing for me to share to help you supercharge your results as a “networking” writer.
Go where there’s good opportunity.
As a writer, you want to build relationships in environments where your skills are recognized, appreciated, and valued.
AWAI’s own groups are a great place to start – and a very friendly place to not just spread the word about your skills and your business, but also uncover new resources and connections.
One of the things I love about the AWAI family is how members continually help and refer business to other members. Jen Phillips April says a fellow AWAI member is sending her a ton of work right now – and that last year, 20% of her income came from referrals.
But you can also find rich opportunities outside AWAI, by connecting with the kinds of people who need writers.
Local business networking groups are a fabulous place to start – and the AWAI family can help you there, too. Camille Miller attended a meeting in her community in April, and had this experience:
I introduced myself to a group of 12+ and gave a quick background and pitch. When I mentioned that I had been through a few AWAI courses, I was hired ON THE SPOT by a publisher to write 3 or 4 400-700 word articles per month, possibly more!
She recommends that any new writer – or a writer looking for more clients – ask to present at a friend or family member’s networking group as she did. She found almost everyone there needed a writer for something … and with AWAI’s reputation reinforcing your own, it’s easy to win business.
Finally, consider attending a conference. Many conferences have a chance for you to meet marketers and hiring managers (though none are as big as our own Job Fair), and you have an opportunity to connect with writers further along in their careers who can teach you new skills or even refer you new clients.
That’s what happened for Gary Wright. He got a new VSL project from a client who mentioned that Makepeace Challenge winner Brian Ochsner had referred him. It surprised Gary:
I remembered meeting Brian at the conference, but I didn’t think I had made enough of an impression for him to refer me to his friend. My mother was right – she always told me “Be nice to everyone you meet. You never know what can happen from a ‘chance’ meeting!” – and it’s true!
Maybe you’ll have a similar story soon … but only if you focus your efforts where there’s the best opportunities for you.
And that’s your final action step. Take the suggestions in this message and apply them to your own personal writing goals. Where will you be concentrating your efforts as a result? Share your choice with me in the comments. And may all your networking efforts bear you the richest of returns.
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