The Fastest Way to Advance Copywriting Skills When You’re Busy
And, as your business grows, most of your schedule will be devoted to writing for your clients. Yet, at the same time, you need to keep learning so you can further your copywriting skills.
This is not as hard as it may sound. For example …
When I attended AWAI’s annual Bootcamp a couple of years ago, I met copywriter Marcella Allison. Marcella began, just as I did, with the Accelerated Program for Six-Figure Copywriting. Today, she writes for some of the biggest direct-marketing companies, including Boardroom. (By the way, earlier this week, Marcella was a guest speaker on a free teleconference all about Bootcamp. You can sign up to access the recording here.)
Needless to say, I was happy to talk with her and hear every bit of advice she had to share. She told me one of the most important things she does is to handwrite controls (successful promotions) before going to sleep. This, she said, was the best way to improve her writing.
I admit I was surprised. If you’ve taken the Accelerated Program, you know they advise you to do this. But I hadn’t done it since finishing the course.
Well, I decided then and there, if Marcella did it, so would I. And I quickly discovered it IS the best way to improve your copywriting skills, especially if you’re short on time.
For example, before I wrote my letter for the 2013 Bootcamp Clayton Makepeace competition, I studied several of his promotions. I wrote out headlines and opening paragraphs, also known as leads.
It took extra time, but it paid off. As Katie mentioned, I was one of two copywriters who won an opportunity to work with Clayton with a contract for $12,500 plus royalties.
So, for your next step, find companies that market products you’re interested in. Read their promotions. Pick your favorites and write these out by hand, preferably just before you go to sleep. This will root the tone and flow into your subconscious. Doing this for even one hour a week will vastly improve your copywriting.
Do you use other strategies to advance your writing skills? Please share them below.
And tomorrow, I’ll tell you about another indispensable “tool” to help you build a successful business.
The Professional Writers’ Alliance
At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »